Company Info for org.za | IcebreakerMembers
As a seasoned Director of Corporate Communications and PR, I bring over 15 years of global experience in strategic PR, media relations, and marketing across advertising, entertainment, and technology sectors. My expertise includes 360º strategic communications, media relations, social media marketing, corporate communications, digital marketing, and brand partnerships. I excel in project management, event planning, crisis communications, data-driven analytics, and DE&I advocacy. Adept in creator, talent, influencer, and media relations, I manage external agencies and lead cross-functional teams. My technical skills span Microsoft Office, Adobe Photoshop & Premiere, and media monitoring tools.
As a neurodivergent individual (ADHD) and advocate for LGBTQIA+ and neurodivergent inclusion, I champion diversity, equity, and inclusion in all aspects of my work, continuously exploring new trends and opportunities in the digital and creative space. My mission is to inspire and empower teams with strategic and creative leadership while driving significant growth and success for the brands I work with.
Key Achievements:
– Led a 644% increase in press coverage, showcasing PR initiatives' strategic impact.
– Spearheaded communications for a First Round Capital-backed $3.8M startup, securing extensive pre-launch coverage.
– Orchestrated PR campaigns generating 1.26B+ impressions for Western Digital, boosting market share for HDDs and SSDs.
– Planned and executed marketing and publicity events like Cannes Lions, CES, NAB Show, Comic-Con, and SXSW.
Brand Partners Include:
Airbnb, WarnerMedia, Square Enix, Microsoft, Xbox, City of Hope, Centura Health, NOS Energy, Intel, Bethesda Networks, eBay, Media.Monks, Toyota, Critical Mass (OMD), Saatchi & Saatchi LA/Dallas, Western Digital, SanDisk, G-Technology, Panda Express, Hulu, Netflix, Synchrony Financial, Host Healthcare, CareCredit, The Natural History Museum of Los Angeles County, and more.
Language Skills: English, French, Afrikaans, and Spanish 
I’m a driven and curious Finance student at Carleton University, with a passion for continuous learning and creating meaningful impact in every opportunity I pursue. My goal is to build a career in business operations and finance, where I can solve real-world problems, support innovative solutions, and contribute to the success of organizations making a difference.
With hands-on experience in client engagement, data analysis, and leadership through roles in finance associations and marketing internships, I bring a growth mindset to everything I do. I thrive in dynamic environments and am eager to connect with like-minded professionals to share insights, learn, and collaborate on impactful projects.
I believe success comes from giving your 100% in all that you do and I’m ready to keep learning, growing, and making the most of every opportunity that comes my way. 
I’m a driven and curious Finance student at Carleton University, with a passion for continuous learning and creating meaningful impact in every opportunity I pursue. My goal is to build a career in business operations and finance, where I can solve real-world problems, support innovative solutions, and contribute to the success of organizations making a difference.
With hands-on experience in client engagement, data analysis, and leadership through roles in finance associations and marketing internships, I bring a growth mindset to everything I do. I thrive in dynamic environments and am eager to connect with like-minded professionals to share insights, learn, and collaborate on impactful projects.
I believe success comes from giving your 100% in all that you do and I’m ready to keep learning, growing, and making the most of every opportunity that comes my way. 
