Company Info for ninewest.com | IcebreakerMembers
An award winning, highly analytical natural leader. An agile thinker, roll-up-your-sleeves Manager. A Product Management professional with supply chain and manufacturing at the backbone of my career. My belief is that the best leaders can simultaneously manage strategic priorities while driving operational excellence.
I have 20 years of experience at the cross section of profitability and integrity through success in procurement, costing, negotiations, production and general management. My expertise is recognized for balancing trust on cross functional teams. I proudly created the 2nd highest scoring B-Corp behind Patagonia in the fashion and apparel space. It’s interesting to see things from not only a corporate management perspective but as a Founder and COO – as I understand the all-encompassing view of what goes into the administration of an organization.
►►► Career Snapshot ◄◄◄
✓ Founder and CEO of Tidal New York; setting up a vertical manufacturing start up from the ground up in US building a supply chain. Pitched VC’s and gained national press experience.
✓ Excellent communication skills; can leverage the mechanical aspects of my career going back to beginning of footwear sourcing to experience with overseas factories, going to China, Mexico and several other countries to champion contract work with factories across various cultures and environments.
✓ Achieves groundbreaking results by developing creative people-forward and leadership practices to help businesses respond faster to opportunities, build cross-departmental buy-in, and fearlessly embrace new ways of working to overcome chronic challenges and be successful.
✓ Analyzes the market, customer needs, industry dynamics, technology trends and competitive positioning to develop platform, product and business strategies.
✓ Expertise in P2P and Order-to-Cash with full P&L ownership. Extensive work in production, sourcing, and in-house & 3PL logistics. 
As an experienced marketing professional with a proven track record for developing brand and marketing strategies that deliver impact and results, I couple strategy and senior-level experience with tactical know-how that spans enterprise-wide strategic branding programs through to performance marketing, full-funnel content strategy development, digital marketing, product and communications marketing.
I’ve built my career with a focus on communications and demonstrated credibility among C-level executives, Board of Directors, customers, industry professionals, creative resources both internal and external, company associates, and employees.
I’ve built and developed global teams that span performance marketing, creative, communications and digital.
I have a passion for translating management objectives into multi-channel campaigns with messages that resonate with target audiences. All with a focus on ROI.
As a “quick study” you can count on me to do all that it takes to get the job done.
Career highlights thus far have included being part of a team responsible for bringing a company public and thereafter preparing for the company’s sale to Microsoft. 
