Company Info for nextbigsound.com | IcebreakerMembers
Hello, I’m William.
I currently work at Duetti as the DSP + Partner Marketing lead at Duetti, responsible for driving music discovery and streaming growth of the catalog through native, partner-led marketing campaigns. I'm currently based out of Los Angeles, California by way of Brooklyn, New York.
Previously, I completed a six year stint at TikTok, building the North American Music Editorial and Programming team from the ground up overseeing in-app programming, playlisting, and creative live productions for everything related to music and TikTok before moving on to focus on building strategies and cultural campaigns scaled across all territories and across the wider family of Bytedance Products as a lead on the Global Music Programming and Partnerships team.
Before TikTok I worked as the Director of Programming at TIDAL, leading playlist curation and promotion strategy. My foundations are in the startup world, with my decade-spanning career in the music industry began at Billboard as the Associate Director of Streaming Charts where I reported on the early ways in which digital platforms impacted artist’s careers. This eventually led to me going to Twitter to lead music content strategy for the true OG in the short form video space, Vine (RIP).
My expertise as a music and video culture authority has been featured in the New York Times, LA Times, WSJ, New York Post, and Billboard.
Have questions, requests, or just want to get in touch? Please feel free to reach out!
william [dot] gruger [at] gmail [dot] com 
Britnee Foreman is a multi-hyphenate music executive and data strategist with a passion for helping artists and creators make a living doing what they love. Currently, she’s Head of Data Strategy & Digital Operations at Exceleration Music where she scales labels and music catalogs using data, as well as works across company verticals such as royalty collection, marketing, development, and discovery. Her career spans 10+ years at the intersection of music, tech, and data analytics at top companies such as Downtown Music Holdings where she was Head of Data Strategy for three years working particularly close to global digital rights platform, Songtrust. Prior to that, she spent two years at the Pandora-acquired company Next Big Sound in data analysis and client experience. Here, she was integral in product development, customer relationship management, and user research.
Foreman has also held various positions at Tempo Music Investments, Universal Music Republic Group, SPIN Magazine, among others. She has been a sound engineer, artist manager, written for blogs, and spoken at numerous conferences such as Music Biz, SXSW, Canadian Music Week, Measure of Music, among others. In fact, she was the recipient of the inaugural Music Business Association’s Master of Metadata Award which is presented to an executive who has made a significant impact in the area of data processing, credit clarification, streamlining and promoting clean data. She’s also the Global Chair for Membership at Women in Music, an organization committed to advancing equality, visibility and opportunities for women in the musical arts through education, support, empowerment and recognition. Foreman holds a BBA in Marketing from Baylor University and currently resides in Los Angeles, CA. 
I'm a product designer with over 17 years of experience solving problems, building products, and growing teams. I've spent my career as a multi-faceted team member who has contributed to sales, product/project management, business development, research, all areas of design, front-end development, and even taking out the trash. I enjoy being able to take an idea from nothing to shipping and then iterating.
Away from my computer, I can be found with my family, riding my bike, taking pictures, enjoying nature, reading, or eating burritos. 
