Center for New Data | Icebreaker

Center for New Data | Icebreaker

Members

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Elena Elkina is the Co-founder and one of the Managing Partners at Aleada, a national, female- and minority-owned privacy, data protection, and information security firm based in Silicon Valley. She helps companies make sense of complex issues like AI, privacy, data protection, and security with clarity, strategy, and a dash of common sense. For over two decades, Elena has built and led enterprise privacy, data protection, and security programs across industries. She advises global organizations on AI risk, regulatory compliance, and the future of responsible tech. Her current work connects the dots between privacy requirements and next-gen AI tools that are intuitive, human-centered, and radically useful. Elena is also exploring how AI can reshape more personal spaces - fertility, wellness, and healthcare - by reducing overwhelm, empowering decision-making, and transforming how we understand our bodies. She believes AI’s real power is turning complexity into clarity at work, at home, and within ourselves. A Forbes Next 1000 honoree and recognized leader in AI governance and privacy, Elena serves as IANS Faculty and Co-Chair of the IAPP KnowledgeNet for Silicon Valley. She co-founded Women in Security and Privacy (WISP) in 2014 and helped grow it into a global community before stepping down after more than a decade of leadership. A Forbes Next 100 honoree and recognized leader in AI governance and privacy/data protection, she also serves as IANS Faculty and IAPP KnowledgeNext Co-Chair for Silicon Valley Chapter. Elena co-founded Women in Security and Privacy (WISP) in 2014 and was instrumental in creating its vision, building its foundation, and expanding it into a global movement. Her decade of leadership helped establish WISP as a leading, global force for equity and empowerment in the privacy and security industry. Elena received an LL.M. from Berkeley Law, where she focused on privacy, international law, and technology transactions and a law degree from the University of Russian Academy of Education in Moscow, Russia. Elena is a Certified Information Privacy Professional (CIPP/US, CIPP/E, CIPP/IT, CIPM).

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An experienced new media executive, voice and mobile technology leader and entrepreneur skilled in the monetization of mobile products and services. As a results-oriented industry thought leader focused on research, insights, strategy and execution, I have helped startups, brands, marketing and advertising agencies garner valuable immediate knowledge for digital roadmap needs. Specialties: Expert understanding of the global voice intelligent landscape & wireless market. Excellent product development strategies for brands, B2B, ad agencies, artists/athletes. Digital ROI strategies that position clients for long term growth and market leadership. Strong understanding of demographic, device and vertical solutions that are effective and provide end user value. Excellent creative and concept performance that drive user engagement and utility. My teams have brought dozens of digital, mobile, & voice products to market that have risen to the top 10 in their respective categories.

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Intellectually curious, driven, and intrigued by all things data, particularly leveraging machine learning to generate business value. Experienced Developer & Architect with a demonstrated history of successful high-impact, product-focused data science, data engineering, and BI/viz projects. Tool-agnostic; particularly skilled in Python, Spark, SQL, AWS, Azure, Google Cloud Platform, Snowflake, REST APIs, and viz tools such as Tableau and Looker.

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Software Engineer