MyHelsinki - Your Guide to Helsinki | Icebreaker

MyHelsinki - Your Guide to Helsinki | Icebreaker

Members

Marja-Liisa Permikangas

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My professional background is strongly rooted in expert organizations. I have been leading companies which have been specialized in expert services since 2004, firstly in consulting business, after that in regional development & international trade and investment business, nowadays for the Finnish textile and fashion industry. Working with highly skilled professionals and being able to lead great teams have offered opportunities to create meaningful and successful businesses. I also has background as a broad professional in publishing, software and consultancy companies.

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I'm a master at making complicated topics sound simple and creating order from chaos. I have 8+ years of experience across 5 countries in marketing and communications. Along the way, I've picked up skills in graphic design, facilitation, public speaking, event planning, research, and teaching. I am a woman (she/her), an immigrant, a singer, a runner, and a Helsinkilainen. Made in Chicago, settled in Helsinki.

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+2 years of experience in strategy consulting and venture capital. In my roles I've accumulated experiences and expertise in assignments and work related to due diligences, financial modeling and data-analyses

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Driving Profitable Growth Through M&A, GTM Excellence, and Operational Improvement: I am a Corporate Development Leader with a proven track record of scaling industrial software platforms through M&A, GTM innovation, and operational excellence. With a systems-thinking mindset, I view organizations as interconnected ecosystems where strategy development, execution, and cross-functional collaboration drive sustainable growth. My expertise spans manufacturing, telecommunications, distributed energy storage, and beyond—delivering measurable impact across diverse industries. My approach is rooted in data-driven decision-making and a relentless focus on outcomes. For example, I’ve successfully led transformative M&A initiatives, such as the acquisitions of Leanware, Romaric, and sedApta, which expanded our market presence and unlocked new revenue streams through cross-selling. These deals not only strengthened our competitive position but also accelerated our ability to deliver value to customers globally. I excel at translating complex market trends into actionable strategies while fostering collaboration to break organizational silos. As part of this effort, I spearheaded the implementation of a GTM playbook that substantially increased lead generation and streamlined market entry processes. Additionally, my leadership in post-merger integration has ensured seamless alignment with strategic goals, accelerating the growth of acquired subsidiaries and maximizing synergies. What sets me apart is my ability to transfer expertise across industries and drive measurable impact in dynamic environments. Whether navigating the complexities of semiconductor manufacturing, pioneering growth initiatives in distributed energy storage, or optimizing supply chain management for configure-to-order manufacturing, I thrive in settings where collaboration, innovation, and data-driven decision-making unlock transformative opportunities for organizations. I am eager to partner with forward-thinking organizations to scale operational intelligence software internationally. Let’s connect to explore how we can achieve transformative growth together. Key Achievements: •Expanded business unit into a sizeable growth engine through organic efforts and strategic acquisitions. •Developed internal processes to replicate a GTM playbook, increasing lead generation and improving market entry efficiency. •Accelerated post-merger integration by establishing periodic strategy and bolt-on M&A planning processes.

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Associate at Mirabel Partners

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Asset Manager at Trevian