Company Info for mtheory.com | IcebreakerMembers
Dynamic, innovative senior executive with an established track record across multiple entertainment companies of varying sizes: multi-nationals, mid-sized and start-ups. Pioneer in the entertainment industry's transition to digital business models, driven to identify and vet new technologies, then implement innovative, results-oriented marketing strategies and new business opportunities. Proficiency in digital marketing strategy, social media, audience development, streaming initiatives, CRM, eCommerce, consumer analytics, content & copy development, digital advertising, brand and entrepreneurial partnerships. Proven record leading teams and collaboratively managing up and across organizations. Pragmatic problem-solver capable of efficiently diagnosing and overcoming challenges to achieve results. Language proficiency in English, Portuguese (mother tongues), Spanish and Italian. 
I have more than a decade of experience in the music industry as a project manager and marketing leader. The expertise and skills I've developed over my career are as diverse as my taste in music, ranging from independent labels and management firms to world class symphonies and entertainment venues. I have developed omni-channel global campaigns to strengthen brands, grow audiences, and increase engagement for established and developing artists. As a team leader, I make it my mission to foster a supportive and collaborative work environment.
I care deeply about sustainable and environmentally friendly business practices, supporting BIPOC and women-owned companies, and equality for all. Outside of business hours, I enjoy being a dog dad, nerding out on astronomy and astrophysics, listening to records, and barbecue. 
