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Company Info for mrisimmons.com | Icebreaker

Consumer Attitudes, Behaviors, and Psychographics - MRI-Simmons

Consumer Attitudes, Behaviors, and Psychographics - MRI-Simmons

MRI-Simmons is the leading provider of consumer profiling, media planning and activation tools

12 members

Contact info

Link

mrisimmons.com

Members

Andrew Feigenson

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As a transformational CEO, my passion is empowering organizations and individuals for unprecedented success in rapid timeframes. I'm proud to deliver compelling returns to investors, outstanding products and services to clients, and dynamic environments for teams to thrive and grow. My experience includes impactful roles as CEO of Vivvix (acquired by MediaRadar), collaborating with Bain Capital to launch a company from merging business units at Kantar and Numerator, CEO of Simmons Insights (acquired by Gfk/MRI) and Fishbowl with Symphony Technology Group. I've also led divisions at Nielsen and advised a variety of data, software, marketing, and advertising companies. At the core is my GRASP-IT methodology, developed to unblock mindsets and unlock opportunities. Rooted in my penchant for gathering information and simulating scenarios, this method blends creative re-framing, actionable optimism, and empathetic leadership with rigorous business practices.

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Vice President, Sales at MRI-Simmons

Mark Fauntleroy

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My experience and passion lie at the intersection of product conceptualization and marketing. Those who work with me say I am an effective leader and brand evangelist whose enthusiasm energizes a team.

Jacqueline Noel

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Dynamic and visionary executive with a distinguished record of driving transformative growth and innovation across startups, private equity-backed enterprises, and global organizations. Expert at architecting and executing high-impact strategies that accelerate revenue, expand market presence, and deliver sustainable shareholder value. Proven leader in scaling go-to-market operations, forging strategic data partnerships, and spearheading complex M&A and corporate development initiatives to diversify product offerings and capture new markets. Recognized for building and aligning high-performing, cross-functional teams—spanning product, legal, risk, analytics, IT, sales, marketing, operations—to achieve ambitious business objectives and deliver measurable results. Combines deep expertise in media and consumer data, measurement, market dynamics, and commercial strategy to unlock new revenue streams, operationalize business plans, and drive enterprise-wide transformation. Recognized for building new business divisions, optimizing sales organizations, and cultivating high-performance cultures in both entrepreneurial and corporate settings. Board- and investor-facing executive with a relentless focus on strategy, execution, alignment, and profitable growth. EXECUTIVE HIGHLIGHTS ▪︎ Founded and scaled Arbitron’s Out-of-Home Division. Achieved 75% market share within three years through market-driven product innovation and industry leadership. Conducted buyer and seller studies. Worked closely with OAAA, TAB (now Geopath), AAAA, ANA, ARF, C-level OOH executives, agencies, and advertisers to develop multi-tiered offerings. ▪︎ Spearheaded research-based sales program for Clear Channel Airports. Developed and executed enterprise-wide research-based sales strategies that exceeded revenue target by 440%. Implemented scalable training programs. ▪︎ Championed product transformation initiatives and managed team developing offerings for Fortune 500 companies. Leveraged advanced social media analytics to deliver real time KPI dashboards used by C-level executives and operational leaders to drive decision-making and operational excellence for global companies including PepsiCo and Disney.

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Change Maker, Executive, Award-Winning Researcher/Data Scientist, AI Leader, Innovator, Inventor, and Coffee Snob

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Advertising media professional offering strong consultative selling skills, superior client service detail, and campaign stewardship. My media experience includes media buying and selling, software implementation, client service management, media research and campaign analytics, and currently Programmatic television DSP and SSP account management. Proficient with Nielsen/Arbitron, ComScore, MRI/Simmons, Scarborough and Claritas360 research methodologies. Expertise in WideOrbit, Nielsen, Kantar, and FreeWheel media software solutions.

Jennifer (Jenny) deCastro

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About Me: Enthusiastic and accomplished executive with a proven track record in driving revenue growth, establishing strategic partnerships, and optimizing media effectiveness. Adept at collaborating with cross-functional teams, engaging C-level executives, and devising innovative solutions that propel brands to success. Passionate about pioneering new business opportunities in fiercely competitive environments. Key Expertise: 🔥 Strategic Partnerships & Alliances 🔥 Enterprise SaaS Solutions 🔥 Media & Advertising Innovation 🔥 Data-Driven Insights & Analytics 🔥 Revenue Growth & Business Development

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Consultant, MRI-Simmons JV

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Sales, Strategy, and Business Development Leader with demonstrated success building and executing go-to-market strategies to exceed revenue goals.

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Product Designer with a background in classical music performance and fashion merchandising. Interested in exploring and creating a unique space where music, design and user experience intersect. Skills in operational management, UX design, and driven by a passion for creating innovative, easy to use applications.