Company Info for morphosis.com | IcebreakerMembers
Barbara Bouza, FAIA, NOMA, IIDA, is Executive Director, Market Strategies & Growth – LIVE, WORK, PLAY for CannonDesign, a global design firm where architecture, strategy, experience, innovation and social good converge to create meaningful impact. An architect known for shaping inspiring spaces that bring people together across cultures and communities, Bouza leads the charge in growing CannonDesign’s presence and impact in people-focused markets, including housing, civic and community spaces, sports, entertainment and workplace. Bouza is a member of the Southern California Institute of Architecture (SCI-Arc) Board of Trustees, and speaks globally on experiential design, innovation and leadership.
Prior to joining CannonDesign, Bouza was President, Walt Disney Imagineering where she led the global multidisciplinary team behind the creation of Disney theme parks, resorts, cruise ships, and immersive entertainment experiences worldwide. Known for fusing storytelling with technology and design, Fast Company recognized Imagineering as a Best Workplace for Innovators. Prior to Disney, she held roles at leading firms including Gensler, Morphosis, Foster + Partners, RBB Architects and Pei Partnership Architects.
Bouza is a Fellow of the American Institute of Architects (AIA), a former president of AIA Los Angeles and the founding president of Architecture for Communities LA, where she helped amplify the social impact of design across neighborhoods. A former board member of Imagine LA, she has long been dedicated to addressing family homelessness and poverty. She currently sits on the Fast Company’s Impact Council, and was honored with the 2022 Distinguished Leader Award from the New York Hall of Science for her career-long contributions to STEM fields. She was recognized by The Los Angeles Business Journal as Executive of the Year: Women Making a Difference and was a Girl’s Inc Honoree.
Bouza holds a Bachelor of Architecture degree from California State Polytechnic University, Pomona, and studied in the Graduate Design program at the Architectural Association in London under Ron Herron of Archigram and Jan Kaplický of Future Systems.
Fast Company article – https://www.fastcompany.com/91298221/the-value-of-designing-memorable-experiences
Essence Magazine article - https://www.essence.com/lifestyle/disney-barbara-bouza/
IIDA article - https://iida.org/articles/thinking-big-with-president-of-walt-disney-imagineering-barbara-bouza
New York Hall of Science Distinguish Leader Award - https://youtu.be/OwHEHMZLDxw?si=Z4W76gXG1S4VHIKP 
As a seasoned creative professional with more than 20 years of leadership experience, my forte lies in spearheading storytelling endeavors and collaborating with cross-functional teams to craft captivating content for brands and 360 campaigns.
I possess an unwavering passion for innovation, consistently seeking opportunities to experiment and push the boundaries of storytelling methodologies.
I thrive at the intersection of design, technology, and narrative, leveraging these elements to persuade, engage, and inspire audiences to take action.
Recently, I have orchestrated creative and expanded relationships with six core partnerships of multi-cultural brands, such as Xbox, MLB, NASCAR, WWE, and Netflix.
CORE SKILLS:
- Art and creative direction, brand design, digital design, print, key art, experiential, and photography.
- Experienced live-action director and wide range of production scales (5-person crews to large full-scale multi-day shoots on location to 4D volumetric capture).
- Deep leadership experience in managing budgets, teams, workflows, timelines, and schedules for large projects while collaborating across departments.
- Extensive knowledge of CG and VFX pipelines (Maya / Houdini / Nuke / Shotgrid / NIM / Toon Boom)
- Brand marketing expertise in social platforms (best methods, specs, and production).
- Expert knowledge of 2d motion design (Adobe Creative Suite, emphasis on After Effects, Premiere, and catalog of plug-ins).
- Working knowledge of realtime render engines (Unity, Unreal, Spark AR) for creating mobile, AR, VR, and MR experiences.
- Leadership with various external partners, vendors, and production companies.
- Understand and use the latest advancements in Al for pitch decks, ideation, and visualization.
- Pre and post-production film and editorial techniques, methodologies, and finishing.
- Mentorship and fostering a culture of continuous learning and growth by recruiting and retaining dedicated creative teams (four individuals working with me for over 10 years and two others for over 8 years)
- Deep roster of top-tier freelance talent and vendors around the world.
see more about me at linktr.ee/joeytheboxman 
