Company Info for misyshealthcare.com | IcebreakerMembers
I have worked in the digital marketing industry for the past three years, ultimately gaining the experience marketing in B2B, B2C, social media platforms, and PPC campaigns. I enjoy doing digital marketing because it’s a non-stop learning curve in a fast-changing environment. Some of the things I aim for in digital marketing is to increase lead generation, sales revenue and improve brand awareness as well as increase web traffic.
I’m always striving to bring 100% to the work that I do, and my goal as a Digital Marketing Manager is to keep up with the latest trends and test new tools to stay competitive with those in my industry. There are so many creative outlets in digital marketing and I love to gain new insights on helping my company exceed their expectations of our marketing campaigns.
When I’m not working, I really enjoy spending time at the beach, reading and being involved with my community. I also love to travel and would love to see more of the world. I’m a huge advocate on rescuing animals and providing them with forever homes (sometimes my own) and I spend alot of time doing volunteer work to help.
Certifications:
✔ Google Ads (formerly Google Adwords)
- Fundamentals
- Search
- Display
- Mobile
- Video
- Shopping
✔ SEMRush SEO Fundamentals
✔ HubSpot Academy Inbound Marketing
✔ Google Analytics
Specialties:
✔Search Engine Optimization (SEO)
✔ Search Engine Marketing (SEM)
✔ Pay per Click (Adwords, Bing, Linkedin, Twitter, Facebook)
✔ Web Analytics and Reporting
✔ Google Analytics
✔ Bronto Email Marketing
✔ Digital & Social Media Marketing (Facebook, Linkedin, Twitter, Instagram, etc)
✔ Demand & Lead Generation
✔ Administration and Sales Support Management
✔ Marketing
✔ HootSuite
✔ Saleslogix, SalesForce and Zoho CRM
✔ Customer Relationship Management
✔ Market Research
Experienced professional with over 15 years of Computer Compliance, SQA and Risk Management experience in information technology and computerized systems for the Bio-tech/ Pharma/Med Device Industry (FDA regulated environment)
Specialties Include:
- IT Compliance (Infrastructure Validation, Enterprise Applications, Software Deployments, etc)
- Software Validation for Databases/ Application Servers, Lab Systems, Clinical, Regulatory, etc
- CFR 21, Part 11 Remediation (Electronic Signatures, Audit Trails, Security, System Administration, etc)
- Authoring and execution of high quality SLDC documentation
- Implementing guidelines and policies to comply with applicable regulations
Systems Experience Includes:
- Empower Chromatography Data System (CDS)
- LabVantage/Sapphire LIMS
- Nautilus LIMS
- Watson LIMS
- IDBS E-Workbook
- lifeIMAGE (cloud based medical imaging repository)
- inviCRO iPACS (Imaging Study Management System)
- tranSMART (Data/Analysis Repository)
- Donor Management System (DMS)
- Engineering Document Management System (EDMS)
- SAP
- Compliance Wire
- Documentum
- myCIMS
- Sharepoint
- Microsoft Office Products: Word, Excel, PowerPoint
Volunteer Experience:
2016/2017 ISPE Board of Directors
2015/2016 ISPE Boston Area Product Show Chair
2014 ISPE Boston Area Chapter Volunteer of the Year Award winner in recognition and appreciation of the many contributions and outstanding dedication to the ISPE Boston Area Chapter. 
With over 20 years of laboratory and healthcare technology experience, I am a passionate and skilled Clinical Outreach Representative at ABA Centers of America, where I provide individualized, comprehensive business development support to assist in accessing neurodiverse clients and their caregivers through Applied Behavior Analysis therapy.
In my previous roles as Director of Business Development and Account Manager at Vecna, I successfully managed and expanded accounts, delivered automation and process improvement solutions, and increased patient and provider satisfaction. I have a Lean certification, a strong background in system management and integration, and a proven record of sales, marketing, project implementation, and management. I am motivated by the mission of improving the lives of others and enhancing the quality and efficiency of healthcare delivery. 
