Company Info for mirailabs.io | IcebreakerMembers
Corey is the co-founder and CEO of Mirai Labs, a technology and gaming company that became well-known in the gaming community with the release of their first game, Pegaxy, in 2021. Mirai Labs had great success with the game, with over 500K users and $200 million of in-game assets traded natively. To date, Pegaxy is one of the earliest and largest games to launch on Polygon.
In addition to his work at Mirai Labs, Corey is also the co-founder of TacToys, one of Australia's largest toy gun stores. From 2019 to 2021, TacToys was able to grow to $15 million in yearly revenue through bootstrapping efforts, making it one of the fastest-growing ecommerce stores in Australia. Prior to founding TacToys, Corey founded Help Desk, a customer support service for web3 start-ups. Both companies are still operating today, and Mirai Labs brings together his interests in gaming and web3. 
WHO I AM
I merge my passion for the gaming industry with my extensive marketing experience to create unique experiences that forge strong connections between audiences and innovative products.
WHAT I DO
I have served as director of growth marketing, head of marketing, and director of product marketing for various gaming companies, including Glu Mobile, DeNA, Chobolabs, and Big Fish Games.
SELECTED ACHIEVEMENTS
• Improved ROAS by 50% and achieved a 40% conversion lift at Mirai Labs.
• Drove 1M+ downloads for Blankos Block Party and led team to grow community by 40% and increase NPS by 25%; achieved 300% growth and $5M+ of in-kind marketing via partner marketing.
• Drove 1st ever promotion on Google Play for Big Fish Casino and Jackpot Magic Slots, achieving $1M+ in incremental revenue.
• Achieved 14K+ pre-registrations, 100+ ambassadors, and 300K+ soft launch installs at Chobolabs.
• Improved campaign ROI by 35% at DeNA.
• Developed positioning and go-to-market strategies for World Series of Poker Hold’em Legends, Deer Hunter, and Gun Bros, driving contributions of $100M+ in global revenue at Glu Mobile. 
