Company Info for mightyhive.com | Icebreaker

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Company Info for mightyhive.com | Icebreaker

Homepage | MightyHive

Homepage | MightyHive

MightyHive is the leading data and digital media consultancy that helps marketers take control.

22 members

Contact info

Link

mightyhive.com

Members

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Chief Financial Officer at MightyHive

Lina Jimeno Bravo

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Digital Marketing Manager Au & NZ

Agustin Falivene

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Tools & Skills: • Data: SQL, Python, Tableau, Looker Studio, GA4, Mixpanel, Amplitude, Segment, Big Query, Excel/Google Sheets, etc. • Marketing: Google Ads, Meta Ads, Linkedin, TikTok, Tag Manager, Semrush, SimilarWeb, Search Console, Hotjar, HubSpot, SendGrid, Klaviyo, Braze, etc. • 7+ years of Data Analytics & Digital Marketing experience, working at Google, Mckinsey, Kraken and Marketing agencies. • I have worked with 250+ companies across 15+ countries (AMER & EMEA), including: AXA, Sony, BBVA, PepsiCo, T-Mobile, J&J, Patreon, Mondelez, , Yamaha, Diageo, Rinascente, Afflelou, Leroy Merlin, etc. • Experienced in Digital marketing, managing hundreds of performance marketing accounts with up to $6M monthly budget (Google Ads and Facebook Ads / Meta) for Fortune 500, SMBs and startups in several industries (Ecommerce, CPG, Banking, Insurance, Travel, Auto, etc.). • Planning, executing and optimizing performance marketing campaigns (Google Ads, Facebook Ads, PPC campaigns, Social, Search, Display, Video, programmatic, etc.) • Monitoring and analyzing campaign performance and leveraging data-driven insights to optimize KPIs (CTR, CPA, Conv. rate), achieve OKRs and maximize ROI. • Developing dashboards (Tableau, Looker Studio) to report on key performance metrics, and provide regular updates and insights to stakeholders. Integrating multiple data sources, and automating extraction, transformation, cleaning, and preparation of data. • Exploratory and statistical Data analytics techniques for marketing optimisation: Segmentation, RFM, MMM, Funnels, A/B testing, Cohorts (CAC, retention & LTV), NBA (cross/up-sell), Forecasting, etc.) • Conducting keyword research, audience targeting, and ad copy and creative optimization to improve campaign performance. • Carrying out market research and competitor analysis to identify trends and opportunities (Semrush, Similar web, Ads Library, Ads Transparency center, etc.).

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Sales & marketing executive, angel investor, and entrepreneur actively advising, consulting, and investing in high-potential companies. Areas of expertise include digital advertising (FB/IG Ads, Google Ads, LinkedIn Ads, Programmatic Media), SEO, landing page optimization, reporting, analytics, attribution, testing and statistics, systems integration and CRM setup and management. In my free time, I love to play chess, poker, tennis, workout, and read. You can find my weekly newsletter at https://nailitandscaleit.substack.com/.

Rachel Rose Adams

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Head of Innovation & Insights at U of Digital 💡| Ad Tech Veteran | B2B Products, Partnerships, and Marketing

Emily Del Greco

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Results-oriented and cross-trained top team executive, road tested in operations, sales, product marketing, marketing, strategy, and business development. Diverse experience across the value chain: traditional publishing, digital publishing, advertising and marketing technology, agency leadership, consulting, and the investor community. Key Strengths: Proven track record of revenue growth, business development, and innovation both in large co and startup environments. Building diverse, high-performing teams with a reputation for deep expertise and integrity Managing the impacts of hyper-growth on organizations and employees Development of deep, long-lasting client and partner loyalty through flawless execution Creation of sustainable, cross-functional partnerships between tech and media, sales and engineering, investors and tech cos

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Founder at Chroma | 100m+ downloads | Building the fastest open-source retrieval infra

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Puneet Gangrade

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Privacy-Preserving Data Sharing and Analytics, Data Clean Rooms, and Enterprise Data Collaboration | Book Co-Author | ISACA Journal Author | 4x Book Reviewer | IEEE Reviewer