Company Info for mediastorm.biz | IcebreakerMembers
Creating programs that entertain, inform, and, most importantly, drive measurable results. Be it ideation, execution, or leading the charge, I’ve built a career on being a key thought leader and member of collaborative teams.
Highlights and Awards
-Architect of ground breaking Off-Script with Jamie Foxx, a Grey Goose production delivering 125+MM views, surpassing all KPIs, and awarded with a Digiday Award for Best Facebook Watch show
-Created the vision for the branded content strategy and partnership group at The Story Lab to bring Microsoft innovation beyond value add programming to its $150MM media buying practice
-Generated $1.2MM in earned media for Heineken, eclipsing client objectives by 300%, through a 6 part content series challenging brand assumptions in the United States
-Designed a Prilosec GTM product launch strategy with a Fox Sports sponsorship garnering 1.3B media impressions and was designated the brand’s most successful product launch to date based on sales in major retailers including Walmart and Target
-Served as key strategist on a Cisco Flip cam program resulting in 12% increase in product sales and recognized with MediaWeek’s Media Plan of the Year award
-Spearheaded unique 3-way partnership for “Turf Wars” fan landscape makeover contest with HGTV, MLB Network and Scott’s resulting in $7MM in added value media for Scott’s fertilizer
-Received the esteemed Promo! Award for the “Incredible Hulk – Incredible Dads” Kmart campaign, which at $55MM was considered at the time to be the largest Father’s Day campaign of its kind
-Ran the first ever sports sponsorship for IHOP with promotional and product tie-ins to the NFL, generating nearly 100% franchisee participation resulting in 96% in total stores yoy sales
-#1 Aunt Mug award winner by Keaton Hatfield, 2021 
10+ years’ experience as a media specialist responsible for managing all day-to-day planning/client service activities for B2C and B2B accounts like Keurig, Pfizer OTC, New York Life, HGTV, Q2 eBanking, OmniSci, and more. I’m passionate about contributing to the creation, strategic planning, and execution of multi-media marketing campaigns.
I excel at successfully building relationships with my clients, interacting with them to understand their needs and help them reach their most valuable consumers, ultimately growing their business. Throughout the development phase, I ensure the client's key objectives are front and center. While building the campaign architecture, I collaborate seamlessly with my internal teams that can include social media, eCommerce, programmatic, research specialists, broadcast/local buyers, as well as external partners like PR, creative, and consumer promotions agencies.
Using my honed negotiation skills, I focus on bringing my clients the most efficiently relevant partners that can provide brand credibility and measurable added value. Continual review and management of the plan in the execution phase allows me to monitor the budget and make necessary recommendations based on proven results.
Proficient in syndicated research and buying tools such as Clear Decisions/MRI, Kantar Strategy, Lake5, Adviews, AdRelevance, TARDIS, and Prisma/MediaOcean. Adept at analyzing information to make informed strategic decisions for my clients.
I am a highly motivated digital media professional skilled in helping some of the world’s most popular brands expand their reach, attract new business, and grow revenue. As a leader in this space, I’ve successfully managed multimillion-dollar accounts and guided tech teams for smooth deployment of products on complex web, mobile app, connected TV and linear cable devices.
The transferable skills I bring to the table include:
Tech: A well-rounded background in Agile, JIRA, Confluence, HTML, CSS, VOD, Linear, Mobile, OTT, Web, Display, Freewheel, DFP, DCM, user stories, defining requirements, reporting and backlog grooming. I also have hands-on experience utilizing project management techniques and best practices to complete projects on time and within budget.
Market Trend Knowledge: Ability to anticipate market changes as well as evolving customer needs and wants. I have a solid track record of developing innovative ways to present products and services to ensure clients stay ahead of the competition.
Team Leadership/Collaboration: I’m known by my supervisors and peers as an inspirational and personable leader able to motivate cross-functional teams, including engineering and development, to high achievement. I’m a self-starter, highly capable of pursuing projects independently. I also switch hats quickly and collaborate as a team member in fast-paced, deadline-driven environments.
Key Strengths: I’m analytical by nature, detail oriented, open minded and possess strong creative problem solving, organizational, and time-management skills. I’m also extremely observant, which makes it easy for me to troubleshoot and propose solutions for bottlenecks and other roadblocks to team progress.
While others take pride in meeting the standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating win-win scenarios for everyone involved! Please feel free to connect with me to share any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances. 
