Marcolin - Produzione e distribuzione occhiali | Icebreaker

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Marcolin - Produzione e distribuzione occhiali | Icebreaker

Marcolin - Produzione e distribuzione occhiali

Marcolin - Produzione e distribuzione occhiali

Marcolin è un'azienda leader a livello mondiale nel settore eyewear per la capacità di coniugare manifattura con tecnologie avanzate. Scopri la nostra storia.

4 members

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marcolin.com

Members

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President & CEO USA, Canada and LATAM at Piaggio Group

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PROFILE • GLOBAL MARKETING LEADERSHIP: A pioneer of Global marketing communication strategy, driving integrated corporate brand building across a reputable customer base using extensive market research and trend analytics combined with product innovation, sales promotions and strong licensing partnerships. • BUSINESS LEADERSHIP ABILITY: Successful results in both large and small organizations, across multiple industries, at every distribution level – omnichannel, luxury, mass, direct to consumer. • BRAND BUILDING EXPERTISE: Create impactful go-to-market strategies and executions across various products, industries and business models. • SALES/CUSTOMER PARTNERSHIP: Recognized for customer collaborative planning. Leading ideation sessions with top international Beauty firms, enabling creative customer problem solving and solutions. • BUILDING ORGANIZATIONAL CAPABILITIES/TURNAROUND STRATEGIES: Create integrated corporate brand-building/brand positioning, coupled with digital/product innovation and high performing teams to drive success. • TEAM BUILDER: Expert at putting together high functioning teams that engage with each other and across departments. CORE COMPETENCIES • Global Brand Strategy • Marketing Communication & PR • Corporate Strategy & Transformation • Digital Reinvention • Customer Collaboration & Ideation • Both BtoB & BtoC Experience • Licensing Proficiency • Global Marketing Activation • P&L/Business Unit Management • Sustainability Leader • Extensive Consumer & Trend Expertise • Entrepreneurial Mindset

Lanya Trypupenko

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Marketing Lead Acquisition Specialist at PCNA

Claudio Fallica

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I'm a senior Digital Marketing professional with a keen focus on building innovative marketing campaigns across various industries over the past 10 years. I blend design, marketing, and development to create best-in-class marketing and communications solutions. My journey has led me through the worlds of Motorcycles, Videogames, Retail, Fashion & Accessories, Consumer Electronics, and Crypto, both locally and on the global stage. I thrive on the challenge of connecting disparate elements to craft immersive experiences that reshape the digital landscape. Here are some key figures about my experience: ✦ Over 10 years of marketing experience spanning 6 different industries. ✦ 2 Master's Degrees in Marketing and Communications, along with several certifications in branding and performance marketing. ✦ Managed digital media budgets of more than €12 million per year. ✦ Taught Digital Innovation Strategy at 3 different Italian universities. Hard and Soft Skills: Digital Strategy, Market Trend Analysis, Digital Marketing, Web3 Dynamics, Communications Management, Retail Media Strategies, E-commerce Management, Community Management, Cryptocurrencies, Social Media Management, Media Management, Programmatic Advertising, Influencer Marketing, Google Analytics, Amazon Analytics. Public Speaking, Leadership and team management. I am currently a freelance consultant based in Milan, Italy, actively seeking the next big opportunity to leverage my expertise in marketing and communications to the next level. I'm open to evaluating full-remote positions and hybrid work arrangements, whether as an external consultant or a full-time employee.