Company Info for mapmyfitness.com | IcebreakerMembers
Robin Thurston is the CEO and Founder of Outside Interactive Inc.
Outside’s diverse, premier active lifestyle brands and products share a singular mission: inspire people to do the sports and activities they love.
Outside is the place all types of active lifestyle participants call home. Outside partners with our communities at every stage of their journey by creating the world’s most personalized experience. Content, Experiences, Utilities, Community, and Commerce that improves knowledge, training, nutrition, events, and motivation by understanding our customer better than any other platform in the world.
Our 38 brands are the active lifestyle industry’s most trusted sources for event news, training tips, nutritional plans, event experiences, travel, and trusted gear recommendations. Our brand leaders thrive on educating readers and sharing authentic stories to help inspire them each and every day.
We are the world’s leader in the active lifestyle category across Content, Experiences, Utilities, Community, and Commerce but we are just getting started.
Before joining Outside (previously Pocket Outdoor Media), he ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado. Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business.
Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co. He is a lifelong cyclist who started riding and racing in the early 1980’s.
Specialties: Leadership, Entrepreneurship, Product Management and Development, Interactive Marketing, Financial Modeling, and Statistical Analysis. 
