Entertainment in Flux: 8 Trends to Watch | .News | Icebreaker

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Entertainment in Flux: 8 Trends to Watch | .News | Icebreaker

Entertainment in Flux: 8 Trends to Watch | .News

Entertainment in Flux: 8 Trends to Watch | .News

Entertainment is being reshaped by platform battles, new formats, and evolving fan expectations. From the streaming wars and franchise reboots to metaverse concerts and the fan economy, creators and studios are redrawing the playbook for how hits are made and monetized.

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maniatv.com

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I've spent over a decade in digital media, talent management, and brand partnerships. Helping creators, athletes, and the teams around them build real businesses. Today, I’m focused on an evolution in the creator economy: performance-driven NIL. Student athletes are emerging as one of the most untapped sources of media value, yet the process of activating campaigns with them is fragmented, manual, and hard to scale. Brands struggle to execute campaigns efficiently, athletes are overwhelmed, and attribution is a mess. At the same time, brands need better options, campaigns that perform, convert, and don’t require weeks of coordination to get off the ground. We're building a more scalable and trackable way to activate student athlete content.

Scott Cunningham

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Scott Cunningham is author of Defining Brand Safety Series by the Brand Safety Institute, Founder of the IAB Tech Lab, Initiative Lead of NewsPassID Ad Network and NewsNext sustainable journalism initiative at the Local Media Consortium, principal technology and program Founder of the Trustworthy Accountability Group, former President of Media News Group Interactive and was a pioneer in the development of USATODAY.com and many other digital publishing and ad technology platforms and products. His work involves steering the digital advertising and media publishing industry towards economic growth, best digital consumer experience practices, and strategy. Cunningham.Tech advises marketers and media advertising buyers on advertising brand safety and marketing technology, advertising measurement vendors, advertising technology providers, and digital publishers. Scott serves as a fractional executive in many engagements. In addition to Fractional Executive Consultancy roles, Cunningham currently serves as advisor to child wellness projects leveraging digital channels and other technology ventures and a US Soccer licensed youth soccer coach.

Brett Garfinkel

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Chief Sales & Strategy Executive | Digital Media & Uniquely Skilled in the Creator Economy

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“I wanted to let you know I got the job at Ladies Home Journal in New York” - me. “You’ll never make it” - Local Magazine Owner. The day I heard those words was the day I left for New York, and I was determined never to come back. The odds were stacked against me, and nothing new. I was one of 7 children and the first to go to college. I cut my teeth working for leading publishing houses and unique media startups. Sensing I could succeed in sales working independently, I got off the daily train to New York and launched a sales consultancy in 2009 generating revenue for innovative digital media companies. The reasons I continue to succeed are pretty simple: put in a good day’s work, dust yourself off when things don’t work out, and keep moving forward. Oh, and be a nice guy. I’ve also had plenty of failures. Lost more jobs and projects than I could count. Those failures were the greatest teachers and why I stand here today as one of the co-founders of Rotary Digital. Our mission at Rotary Digital is to upgrade the email inboxes of more than 1.5mm men daily. We run the company the same way I’ve run my life - trying every day to bring some positivity into the world. I also love chatting with founders of great brands and learning about their journeys, so I started a podcast called Strange Currencies. Finally, I’m thrilled to give back and share my lessons as an adjunct professor at Temple University. I hope to inspire a few kids and make their journey a little less bumpy than mine. If you are a men’s brand that wants to hear more about Rotary Digital, a potential guest for Strange Currencies, or you have questions about life as an adjunct professor, you can reach me at sean@rotarydigital.net.