Company Info for mademusicstudio.com | IcebreakerMembers
I build high-performing teams, monetize big ideas, and make the seemingly impossible, real.
Taking the career path less travelled has given me an ability to see things differently. That leads me to ideas and opportunities most people miss.
On my eclectic journey I’ve produced documentaries, launched global brands, programmed TV networks, won awards for digital innovation and pioneered world-first content partnerships. I'm currently with Made Music Studio, the world’s #1 sonic branding and audio design agency. During the pandemic we threw out the playbook, launched a paradigm-shifting AI platform and grew revenue by 400%.
I’m always invested in the growth and development of my team members. I believe inclusive, supportive cultures are essential for fresh thinking and exceptional results. Personally, I love connecting the dots between creators, brands and audiences to make moments of cultural impact. The key to success is infusing any idea with belief, strategy and momentum.
My list of brand partners includes Mercedes-Benz, AT&T, PepsiCo, Amazon, Diageo, Verizon, Target, Virgin Hyperloop, Dunkin, Subaru, Warner Media, General Mills, Land Rover, Amex, Lexus, BMW & the David Bowie Estate. It’s important to me that the brands I work with are making a positive contribution in culture. Our partners Decolonize Design keep us accountable on our mission to bring Belonging, Dignity and Justice for all.
I'm a member of the American Television Academy, BAFTA, the Guggenheim Young Collectors Council and oversee New Zealand’s Taite Music Prize (named after my dad). I'm a drummer and have been a DJ for MoMA and the Guggenheim since 2011.
Recruiters call me a “purple squirrel” but “curious kiwi” is a better fit.
Backstory:
I started as a producer/director, selling my student documentary to a TV network when I was 20. In ‘02, I moved to London and joined MTV Networks where I ran scheduling & acquisitions for their 9 UK channels. In ‘07, BBC Studios recruited me to lead programming for their new branded networks in EMEA. I launched 12 channels in 12 months, brought Sport Relief to Africa (raising £3M) and was named one of Europe’s Top 50 Media Executives.
In 2010 I moved to New York to lead content strategy for the BBC’s D2C businesses in North America. BBC America went on to double its ratings and triple revenue over the next four years. When the network was bought by AMC Networks in 2014, I established their first in-house creative agency. Ad-sales revenue grew by 73% ($120M) thanks to our award-winning branded content, social & experiential partnerships. 
I am a highly experienced, ambitious, and results-driven sales executive with extensive experience executing GTM strategies that maximize both revenue and market share in ever-changing, dynamic environments including cloud, ISV's, marketing technology, and partner ecosystems. I have expertise and a history of success ensuring outstanding partner and client satisfaction, and aligning core business, revenue, and growth goals to enhance profitability for an organization.
Throughout my extensive career, I have always prided myself on never remaining within my comfort zone and hence always thrive on a challenge. This has meant I have delivered strong business results at every stage. These results include the acquisition of 200+ new customers that generated $10M in revenue and highly effective management of critical strategic partnerships with organizations such as Oracle, Dell, and Sun Microsystems. These partnerships generated additional channel revenue of $1.3M.
My experience has been gained working with high-profile customers and partners where I have been able to build strong relationships that have subsequently delivered substantive business and revenue growth. To underpin all my success, I have built and developed high-performing teams to meet and exceed all goals set for them.
My particular areas of expertise include strategic market planning, revenue generation and growth, process improvement, digital and media marketing, brand awareness, search engine marketing, building strategic partnerships and GTM, customer management, cross functional collaboration, and team leadership.
Please connect with me for professional networking opportunities. 
I am a dedicated, creative, and ambitious problem solver with an immense passion for music, and cultivating relationships.
Over my 9 year career, I’ve combined my love for music with my strategic thinking skills to provide solutions for brands, innovative products, and entertainment networks. From start-ups to fortune 500 companies, I’ve had the pleasure of pitching, onboarding, and managing client relationships from international brands like AMEX, Doritos, Lexus, Tostitos, Amazon, Disney, etc.
A creative and gamer at heart, I spend my spare time writing and composing music, playing Rocket League and Fortnite with friends, reading Sci-Fi and fantasy novels, and watching the NBA. 
