Company Info for madcad.com

MADCAD.com - The Cloud-Based Reference Library

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madcad.com

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Melissa Makfinsky, MSIMC

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3rd+

Results-driven Senior Marketing professional with 15 years end-to-end marketing management experience. Brand zealot and expert in digital marketing and omnichannel communications strategy and implementation. Creates meaningful experiences with the brand and reinforces sustainable relationships by providing customer centric planning. Develops, manages and measures performance of campaigns and strategic programs that support and differentiate value propositions and drive increased engagement and monetization. Creative thinker and problem solver, capable of handling multiple priorities, has a sense of urgency and thrives in a dynamic environment. Master of Science in Integrated Marketing Communications (MSIMC) from Northwestern University. Specialties: Brand Management Campaign Planning Customer Experience Innovation Digital & Online Marketing Ecommerce Marketing Operations New Media Management Partner & Vendor Management Positioning & Messaging Strategy Product Development & Launch Strategic Planning Team Leadership