Company Info for macquarium.com | IcebreakerMembers
Susan is an experienced program manager and leader. She has deep experience managing a wide variety of programs and projects while working for a diverse group of companies focused on advertising, cloud-based eCommerce marketing, healthcare technology, digital marketing, multi-media content, government web solutions, and internet services. Susan is exceptionally organized, self-motivated, intuitive, curious, collaborative, and proactive. She has strong communication skills, is highly adaptable and flexible, and brings enthusiasm and energy to her work. 
Aubrey Sabala is the Founder of Aubvious.com, a Marketing, Commmunications, and Operations consultancy working with Fortune 50 organizations (Google, Facebook, AT&T) as well as companies & non-profits at various stages of growth. Her experience includes COO & CMO / Executive-level roles as well as consulting engagements overseeing business operations, sales, marketing, account management and communications for her clients.
Outside of her consulting experience, Aubrey has held full-time roles at Google, 360i, dentsu, AOL, & Sailthru, and most recently served as Fullsteam’s Head of Marketing. At Dentsu, Aubrey held the role of Head of Business Transformation where she re-envisioned ways of working (including learning & development training for media & automation initiatives) and led the Paid Search team at 360i Atlanta, also within the Dentsu network. She spent many years in the technology sector, scaling and growing companies including Google, Facebook & Digg from their early foundations, and was pivotal in AOL’s rebranding and marketing acceleration. 
Seasoned product leader, social product architect, and engineer.
Built front-end architecture as a software engineer lead for search, social, ads, video, and gamification across CNN, NBA.com, CN.com and a dozen other major consumer tech properties. Transitioned to merge social graph apis with consumer and behavioral insights to build brand new (0-1) social products for NBA.com. Managed the NBA Digital web product portfolio across 5-6 cross-disciplinary development teams iterating on new launches at a 6 week cadence for NBA.com and 30 team sites. Moved on to earn an MBA at the University of Chicago where I took multiple Investment Finance, Patent Law, Mobile Computing, General Management, and deeper product, strategy, and marketing courses while working for a VC firm and running a tech startup at night. Now iterating on consumer social products as a full-time tech founder (CTO and Head of Product).
I lead teams weaving what’s just become possible with the deep needs of long neglected markets to build products that spread organically. As a bootstrapped founder I’ve built hundreds of online prototypes to surface tech, product, social, consumer, and SEO advantages unavailable elsewhere (to the point of writing custom market validation software that can now iterate even faster). We then apply those to build profitable self-sustaining products that grow organically and fund more development, without using ads or external funding.
We specialize in online consumer products because when you love your craft enough to get those right, your users spread your work far beyond what any advertising budget ever could. Plus if your product is good enough for consumers, it is inherently also much better for B2B, SAAS, Enterprise and any other online/mobile sector (it can spread through product-driven growth). Consumer products we’ve created have attracted top car, aerospace, wall street, and silicon valley companies plus state agencies as major users, without ads, marketing, or sales of any kind.
Skills: Product leadership, engineering management, product management, product strategy, team management, recruiting, finding product-market fit, roadmapping and prioritization, valuation and investment recommendations, P&L.
Technical stack: Go(GoLang), PostgreSQL, JavaScript, Node.js, Swift, Python 3, TypeScript, JQuery, ReactJS, Three.js, WebRTC, WebGL, Rust, PyTorch, AWS;
Previously used: Ruby on Rails, MySQL, PHP, Java, ElasticSearch, MongoDb, Flash, Neo4j;
As a hybrid Qualitative Researcher, Principal UX Designer, (IC)Independent Contributor, and (PM) Project Manager with two decades of experience, I bring a wealth of expertise to companies looking to enhance their user experiences and strategic scaling efforts. I am adept in a variety of UX research methodologies, including ethnographic studies and remote testing, with a focus on voice user experience, assisted AI & GenAI or Generative Artificial intelligence, and comprehensive design systems. I use claude.ai, Chat.GPT, MidJourney, and perplexity.ai as an ai assistant with a particular focus on Prompting for automation using make.com.
My passion lies in exploring UX for cognitive decline in the elderly and driving innovative enterprise design systems with a specific focus on Data visualization. I excel in building and mentoring lean UX teams, translating strategic goals into actionable plans, and managing complex projects within budget constraints. With a proven track record in generating significant revenue increases and fostering professional development, I am committed to propelling businesses forward through enhanced UX strategies and innovative solutions. Let’s connect!
➢ High-Impact Team Leadership: Oversaw the rebuild of a lean UXD/UXR team at Adaptive Biotechnologies, managing a team that generated and supported quarterly orders exceeding $41.9M YoY, while also leading the redesign of Customer TRF Reports crucial to $135M in clinical diagnostic deliverables and revenues.
➢ Budget Efficiency & Rapid Market Deployment: Spearheaded strategic initiative at Banknote of America that condensed a typical 5-year Go-To-Market strategy into just 1.5 years, achieving key milestones with a lean $500K budget and establishing a new standard for rapid deployment of digital trust services.
➢ Revenue Generation & Retention: Managed UX strategies and software ecosystems that contributed to $210M in revenue with a 90% customer retention rate and 95% recurring revenue, equating to an enterprise asset value of $426M at OpSec Security.
“Usability is about people and how they understand and use things, not about technology.” - Steve Krug 
