Company Info for linkin.bio | IcebreakerMembers
Farming today is far too complicated and competitive to manage with spreadsheets and pen and paper. I am passionate about providing practical, dependable and scalable technology solutions to make agriculture more economically and environmentally sustainable.
Agworld is independently owned and operated, and the widest adopted digital farm management system in the world. We allow farming teams and trusted crop advisors to work collaboratively to grow crops sustainably that feed the world. From planning to record keeping to real-time decision making, Agworld software creates efficiencies and improves profitability in farming. Agworld is built from mobile to desktop, staff to manager, grower to advisor, online and offline.
Formerly, I was Director of Investments at AgFunder managing AgTech investments and working with AgTech companies on raising capital through an online investment platform. I also founded AgTech Guide, an information website for discovering and understanding technology in agriculture.
Prior experience spans technology, finance and agriculture: partnerships, growth strategy, Capital raising, M&A, investment banking, Agriculture Technology (AgTech), SaaS software, mobile, Internet, eCommerce, business development, software development, startups, and NGO work in Africa. 
With 20 years of experience driving growth in sales, marketing, and business development, I have led high-impact initiatives in leadership roles such as Vice General Manager, Marketing & Sales Manager, and Product Manager. My expertise spans B2C and B2B markets, covering FMCG, independent aftermarket, car importers, special OEM industries, and retail—navigating dynamic and competitive landscapes with strategic precision.
I have successfully built and scaled new businesses, launched global brands, and developed high-performing sales strategies that not only drive revenue but also enhance customer engagement and brand loyalty. A results-driven and relationship-focused leader, I excel in complex sales funnel environments, consistently delivering measurable business impact at the executive level.
Passionate about digital transformation, I have spearheaded the shift from traditional wholesale models to direct-to-consumer strategies, implementing fully digital customer journeys. My ability to integrate sales, marketing, and e-commerce solutions has modernized business operations and unlocked new growth opportunities. As an intrapreneur, I have fostered cross-functional collaboration across product, finance, IT, and marketing, ensuring the seamless fusion of digital and physical sales channels.
With a deep understanding of connected technologies, IoT, and data-driven strategies, I have redefined customer engagement, setting new industry standards for digital innovation and sustainable business models. My leadership has not only driven market expansion but also transformed how businesses connect with their customers in an evolving digital-first world. 
Over 25 years of experience in creating new products from new technology and bringing them to market. I've specialized in bringing new and emerging technology into various markets for a wide variety of industries and customers, from consumer electronics to aerospace, from mobile phones to gaming. I've worked every stage of the product development process in a wide variety of roles, from product concept to end of life;and I've worked through every stage of the business process from the birth of the idea, thru start up and launch, to building and managing the business and exiting the business.
Specialties:Data Analysis, Strategic Marketing,Product design,Project Management,Negotiation, Digital Marketing. 
