Company Info for learfield.com | IcebreakerMembers
Specialties: Leadership, Sales, Sales Management, Marketing, Digital Marketing, Programmatic, Online Advertising, Display Advertising, Advertising, Media, Web, Online, Mobile, Video, CTV, Content, Branded Content, Ad Network, Enterprise Software, SaaS, Direct Sales, Channel Sales, Solution Selling, Product Marketing, Business Development, Pricing, Yield Management, Revenue Management, General Management, U.S., Asia, Emerging Markets, Hong Kong, London, Germany 
Transforming businesses into customer-obsessed forces of good. Grounded in the principles of well-made decisions and hospitable leadership, I bring expansive thinking to ideation and a bridge-building approach to business growth.
A proven c-suite leader and P&L operator, serial “intrapreneur,” and advisor, my toolkit includes:
☑Building strategic plans and then crafting and activating operational plans, goals, and KPIs aligned with the strategy
☑Envisioning and scaling business growth (from $0 to $120M, from $300 to $1B)
☑Leveraging communications to paint a vision, provide industry leadership, and enable change
☑Optimizing the potential of M&A through operational excellence
☑Creating holistic brand and go-to-market strategies for complex businesses to drive growth
☑Inspiring industries with innovative and elevated physical and digital experiences
☑Designing business models, channels, and partnerships for game-changing results (including multi-layer distribution, ARR, and partner ecosystems)
☑Developing diverse teams and inclusive workplaces, building corporate culture
☑Inspiring new ideas and making connections that lead to breakthroughs
I look forward to being inspired by you. Let's connect!
P&L – High-Velocity Decision Making – Product Marketing – Innovation – Events – Mergers and Acquisitions (M&A) – Product Led Growth (PLG) - Enterprise Marketing – Customer Insights – Digital Transformation – Brand Strategy – Go-to-Market Strategy – Channels Management - Strategic Partnerships – Organization Design – Change Management – Diverse and Inclusive Teams (D&I, DEI) – Risk Identification and Mitigation – Brand Awareness – Demand Generation and Customer Acquisition – Thought Leadership – Publishing – Public Speaking – Employee and Corporate Communications – Investor Presentations – Public Relations – Board of Directors – ESOP – College Sports – Intercollegiate Athletics – NIL – Sports Business – Industrial Manufacturing – Onshoring – Category Management – Mentoring – Business Analytics – Market Analysis – Cross-Functional Collaboration – Brand Building – Technology – Strategic Program Management – New Product Introduction – Product Launch – Budget Management – Business Planning – Private Equity – Digital Platforms – Operational Planning – Compensation and Incentive Design – Global Business – Culture – Experiential Marketing – Exhibitions – Trade Shows – Conferences – SaaS – Software – Electronics – Digital Marketing – Social Media Marketing – Marketing Automation – Influencer Marketing 
With over a decade of experience in sports and entertainment marketing, I am passionate about creating and executing impactful partnerships that elevate brands and careers of my clients. As the Director of Athlete Marketing (Football) at Octagon, I oversee brand marketing and endorsement deals for a roster of NFL and Collegiate (NIL) football clients, leveraging my expertise in contract negotiation, project management, and talent booking.
I have a track record of securing and managing successful brand partnerships for my clients, ranging from global corporations to local businesses, across various platforms and channels, including social media, events, and cause marketing. I also have a strong background in diversity, equity, and inclusion, having served as the Committee Chair for the V Foundation, where I led initiatives to promote and support diverse voices and causes in the sports and entertainment industry. 
