Company Info for katalys.com | IcebreakerMembers
I am a business evangelist delivering hyper-growth and operational excellence for startups and fast-growing companies via innovative sales strategies and partnerships, leveraging technology service solutions to solve complex business issues.
My expertise runs deep in programmatic advertising sales, dominating the marketplace, and developing strategic partnerships with Fortune 100 firms. Across 14+ years of industry leadership, I have established excellent connections among decision-makers in e-commerce and digital advertising. A transparent, trusted business advisor, I excel in fast-paced growth environments, collaborating cross-functionally and achieving alignment among stakeholders and global teams to deliver business expansion, new market penetration, and profitability growth.
As an entrepreneurial and ethical leader, my value lies in building teams committed to a culture of excellence, customer satisfaction, and increased revenue. I pride myself on being an agency expert and a market-entry generator who drives enterprise value.
📷 EXECUTIVE SNAPSHOT:
➤ CAREER SCOPE: 1 Exit | 10X ROI | Large, F100 Company Pedigree | Partner & Alliance Builder | Team Oversight: 2 Business Leads & 6 Sales Support Staff | P&L $2M | Contract Negotiation: $4M+
➤ INDUSTRY EXPERTISE: Technology, Consumer Packaged Goods (CPG), Media, eCommerce, Mobile Advertising, Direct Consumer, Digital Marketing Strategies, Advanced Advertising Strategies, Fintech
📈 CAREER ACCOMPLISHMENT HIGHLIGHTS:
✔ DROVE EXTREME REVENUE GROWTH: Breeched new territory and topped $5M in revenue within first 6 months.
✔ STAGGERING BUSINESS GAINS: Added 30 direct-to-consumer (D2C) clients in first 2 months and targeted Fortune 100 clients, completing initial sales through technical installation and post-delivery client satisfaction.
✔ INDUSTRY-LEADING PRODUCT: Pioneered development and launch of industry’s first-ever programmatically served ad unit hosting merchants’ preexisting checkout system, minimizing the business impact on clients.
✔ MAJOR ACCOUNTS: Landed 6 pilot campaigns—including brands in top 10 for global eCommerce sales—in first 3 weeks of product launch.
✔ UNPRECEDENTED TURNAROUND GROWTH: Delivered $4M sales growth within 6 months of repositioning sales team by driving increased response rates, redefining product positioning and pitch, and creating a customer-centric atmosphere.
📩 LET’S CONNECT: I welcome the opportunity to discuss your organization’s current challenges and how my expertise may be of benefit in solving them. Please contact me at scottsklar@gmail.com 
Ash Kalb is the Co-Founder and President of Fulcra Dynamics and Co-Founder of Katalys (formerly 1o).
Before that he was the COO / GC of Sentieo. Ash also co-founded HUMAN, a unicorn cybersecurity company combatting automated online fraud, and previously co-founded several other innovative companies. He serves on a number of boards and advises a number of technology companies including Gemini, Unciphered, Stirlingshire, Filter Labs, Triangle Digital, NuOp and Flype.
Ash received his law degree from Columbia Law School, and worked as a Corporate/M&A attorney at Skadden, Arps. His more recent experience has focused on working with technology, media and telecommunications companies in a number of roles, with responsibilities ranging from operations and product/business development to legal and regulatory matters. He studied history, government and economics at Cornell University.
In his free time, Ash plays with lasers, airplanes and robots. 
