Company Info for justcobalt.ai | IcebreakerMembers
If you are an entrepreneur who has the courage to do what seems impossible, the insights to credibly connect the dots between the realities of today to the seemingly impossible future, and the ambition to build an enduring business around those insights, the Sequoia Team and I are all ears and willing to help you accomplish those dreams.
At the core, I am an operator fortunate enough to help teams scale three companies from the formidable founding stages to profitable businesses and to successful exits, such as a banner-advertising network (LinkExchange [MSFT]), a voice recognition cloud platform (Tellme Networks [MSFT]); and a customer service company that just happens to sell shoes, clothing, and other stuff (Zappos.com [AMZN]).
I am an applied mathematician and statistician by training, so, in addition to knowing something about bootstrapping startups, I can also geek out on bootstrapping statistics.
Hi there — I am an integrated marketing leader and brand storyteller with 12+ years of experience. I help companies build trust with and inspire action from the people and communities they serve—in turn, growing their brands and their business. As a foundation, I believe empathy and thinking customer-first is critical. As a part of that, data and insights are key to lead and inform growing a brand, achieving desired business outcomes, and to continuously improve. As a lifelong learner, I believe there is always opportunity to optimize and to evolve because the world and people are ever changing too, which has inspired me to do the same in business.
My career has been a path of distinct learning experiences spanning a range of marketing and communications disciplines that have made me the well-rounded marketer and storyteller I am today. I have led and executed strategies to build brands and accelerate growth at companies ranging from agency to emerging startups (e.g. Lyft) and global household names (e.g. Facebook).
Most recently, I spent several years in the robotics industry focusing on marketing and storytelling for complex, forward-thinking products and topics.
Beyond work, I have many interests, from traveling and nature activities to watching shows and reading books. I love to cook and bake. I am also a novice climate nerd, and am learning more every day to contribute more to fighting climate change.
Feel free to connect for opportunities, networking, or conversation. Looking forward to it.
Specialties include: Omnichannel / multichannel marketing (owned, earned, paid, shared) | Brand development / marketing | Communications / PR strategy | Digital marketing / social media | Digital roadmap design | Affiliate / influencer / advocacy marketing | Creative / content development | Marketing audience / persona development and insights | Customer experience / customer journey development | Experiential (digital, in-person) / events marketing | KPI and analytics / marketing intelligence / social listening | Thought leadership | Strategic planning | Team development and training 
