Juice Media - Your Growth Partner | Icebreaker

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Juice Media - Your Growth Partner | Icebreaker

Juice Media - Your Growth Partner

Juice Media - Your Growth Partner

Juice Media is a data-led omni-channel strategy and activation group committed to delivering your business the most juice for every media dollar spent.

3 members

Contact info

Link

juicemedia.ai

Members

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Advertising technology and operations executive with over 16 years of cross-platform media experience (streaming, gaming, digital, and linear; national and local). Analytical, solution-focused leader passionate about solving complex challenges for advertising agencies and brands. Trusted cross-functional team leader with proven history scaling and automating operations to accelerate business strategy and grow profitability.

Katharine Demarest

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Associate Director, Strategy at EssenceMediacom

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With over 10 years of experience in product management, revenue operations, and ad monetization, I am a versatile and visionary leader who can drive growth and innovation across multiple platforms and domains. Currently, I am the Vice President of Product & General Manager at MadTech, a cutting-edge consultancy that helps clients leverage the power of data, analytics, and technology to transform their businesses. In addition to my role at MadTech, I am also the Head of Ad Product at TextNow, a top mobile start-up that offers a free phone and text app to millions of users. I oversee the ad product strategy, development, and execution, working closely with engineering, technology, and product marketing teams to optimize user experience and revenue performance. I also run my own consultancy, Mayo Advisory LLC, where I provide product management, app development, ad operations, and ad technology expertise to seed round or early stage companies. Previously, I was a senior ad technology and programmatic lead at Accenture, where I led product management and project strategy for AT&T, HBO Max, and Warner Brothers.