Company Info for joinreach.com | IcebreakerMembers
⚛ Versatile and accomplished "swiss-army knife" marketer with a track record of high performance and success with leading global brands and product launches in the technology and entertainment industries.
⚛ Superpowers include bringing simplicity to complex strategic challenges. strategizing new product or market launches and understanding data to drive meaningful business decisions.
⚛ Cross-functional leader who leverages strong team-building and analytical skills in the architecture and execution of consumer-oriented lifecycle market plans and strategies.
⚛ Adept at translating quantitative and qualitative data into strategic insights and recommendations to drive product adoption, enhance brand equity, achieve revenue initiatives and increase market share.
⚛ Excellent communicator, as evidenced by building, leading, managing, and motivating highly effective and productive rock star teams.
🌐 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
➙ Brand and product marketing across multi-faceted channels include B2B and B2C digital marketing
➙ Multi-million dollar digital marketing campaign planning and execution
➙ Building and managing effective teams
➙ Marketing measurement and analytics
➙ Relationship management and partner engagement
➙ Sales enablement
➙ E-commerce and mobile strategy
➙ Brand development
📣 𝗪𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝘀𝗮𝘆:
"𝘑𝘦𝘴𝘴𝘪𝘤𝘢 𝘪𝘴𝘯'𝘵 𝘢𝘧𝘳𝘢𝘪𝘥 𝘵𝘰 𝘳𝘰𝘭𝘭 𝘶𝘱 𝘩𝘦𝘳 𝘴𝘭𝘦𝘦𝘷𝘦𝘴 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘥𝘦𝘵𝘢𝘪𝘭𝘴 - 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘦𝘦𝘬𝘪𝘯𝘨 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘢𝘴 𝘴𝘩𝘦 𝘣𝘶𝘪𝘭𝘥𝘴 𝘰𝘶𝘵 𝘩𝘦𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘦. 𝘚𝘩𝘦 𝘪𝘴 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘧𝘶𝘭, 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘷𝘦, 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯 𝘸𝘩𝘰 𝘩𝘦𝘳 𝘤𝘰𝘶𝘯𝘵𝘦𝘳𝘱𝘢𝘳𝘵𝘴 𝘴𝘦𝘦𝘬 𝘰𝘶𝘵 𝘢𝘴 𝘢 𝘭𝘦𝘢𝘥𝘦𝘳 𝘢𝘯𝘥 𝘚𝘔𝘌." 
With over two decades in tech, fundraising, and leadership, I've evolved from pioneering in network computing to mastering the complexities of regulatory software solutions, email security, and insider risk solutions. As CMO at SafeGuard Cyber, I currently lead our marketing strategy, positioning us as leaders in cybersecurity for digital communications. My role includes developing comprehensive marketing initiatives across brand, product, and customer engagement alongside pivotal fundraising and rebranding projects.
My expertise lies in deciphering cybersecurity intricacies and ensuring secure enterprise and personal communications beyond the usual IT visibility. I'm passionate about translating this complex technology into practical, real-world applications.
Professionally, my drive is balanced with a commitment to mentoring the next tech generation. I am dedicated to empowering female leaders in cybersecurity through my Vision & Voice Community, and I'm grateful to work in a field that fuels my passion and aligns with my values. Away from work, I enjoy hiking, skiing, cooking, supporting my kids in sports and adventures, and cherishing the amazing friends I have made throughout my career! 
My career began in the Navy, where I navigated the USS John P. Murtha through contested waters, including the Arabian Gulf and South China Sea. I led teams of 115+ personnel across various departments and served as a liaison for composite warfare commanders, facilitating critical operations.
I later became an instructor at Naval Beach Coronado, teaching Maritime Prepositioning Force, Amphibious Warfare, and Joint Logistics Over the Shore. My focus has always been to empower Sailors and Marines to tackle challenges head-on and grow as leaders.
My passion for education led me to content creation. I started the @web3gaming YouTube channel, where I cover the intersection of blockchain and gaming and have amassed over 100k views on the topic.
In the past three years, I made a bold shift into the Web3 gaming space, where I’ve had the privilege of founding and working with several exciting projects:
- Founder of Wolves DAO: I built Wolves DAO to educate and empower people through community-driven research, learning, and collaboration in Web3.
- Azra Games: I helped drive community engagement, learned game development fundamentals, and launched successful mint campaigns.
- Magic Eden: As a contractor, I supported gaming projects on one of the leading NFT marketplaces, gaining insights into Web3 gaming and platform engagement.
- Champions Ascension: As Marketing Director, I crafted marketing strategies, led community initiatives, and executed the world’s first Web3 worlds first event.
- Shrapnel: I focused on operations, aligning cross-departmental strategies, and refining marketing campaigns for one of Web3’s most ambitious projects.
My Web3 journey has deepened my knowledge of game design, tokenomics, and the power of communities. I’m passionate about helping others understand this evolving space, just as I continue to grow as both a learner and a teacher.
Whether leading military teams, creating content, or building communities, my goal is the same: to help others succeed through knowledge and empowerment.
