Company Info for jiwire.com | IcebreakerMembers
I thrive on tackling business challenges with customer-centric insights and innovative strategies. My passion lies in creating, scaling, and optimizing Ad Monetization strategy and operations that drive revenue growth and efficiency. I connect business and product teams to solve for sales, marketing, and service models—leveraging automation, AI, and data-driven insights to improve productivity and customer engagement. I focus on achieving key metrics, building exceptional teams, and swiftly adapting to new insights.
With over 15 years of experience, I’ve held leadership roles at industry leaders like Meta and LinkedIn, where I’ve driven substantial growth. Some key highlights from my journey include:
I have driven transformational programs that scale revenue from millions to billions:
- Successfully led a Global team of Product Strategists and Marketers across 13 product teams at Meta to enhance Marketing automation, CRM, and Support vendor products resulting in a 20% year-over-year revenue increase.
- Managed the strategy and delivery of multi-year investments, securing 40 headcount and millions in
budget to scale services for over 11 million advertisers.
- Led a 100% YoY growth in high-profile marketing programs at LinkedIn
I have aligned and led high-performing teams from startup mode to enterprise scale.
- I foster a culture of accountability, collaboration, and innovation, enabling teams to operate at their
highest potential.
- I effectively communicate across technical and executive levels to drive strategic initiatives.
- I create data-backed narratives that inspire action, ensuring strategy translates into measurable
business impact
I’m committed to continuous learning and personal growth.
- I use data and customer driven insights to drive decisions.
- I maintain composure under pressure, focusing on high-quality decision-making.
- I embrace change as an opportunity to improve.
Professional Skills
Product & Marketing Strategy | Cross-functional Collaboration | Data-Driven Insights | Team Leadership & Development | Go-To-Market Strategies | Strategic Operations & Planning | Stakeholder Management | Transformational Programs
Domain Knowledge
AdTech - DSPs, SSPs | MarTech | Yield Management | Ads Monetization | CRM & Marketing Automation Systems | AI in Sales and Support
I enjoy connecting with new people and exploring fresh perspectives. Reach out if you want to discuss driving business growth, emerging technologies, or strategic operations and applications of AI to scale operations. 
Welcome to my profile! Feel free to look around and send me a connection request or a note if you feel so moved.
A little about me. I’m into my third decade in advertising and marketing. Some might think that’s insane, but I wouldn’t choose any other career path (I did want to be a firefighter long ago but that’s a story for another day).
I spent the first half of my career working for several different ad agencies between Texas and Boston. I learned some valuable lessons from those experiences.
First, advertising was (and still is) a blend of art and science, which is what makes it so fun. The use of data and analytics is an important part of the decision-making process but it’s no substitute for creativity.
Second, I really enjoy helping clients solve complex business problems. When working agency side, I helped brands like Volkswagen, Subaru and Mastercard launch new products in crowded categories and improve sales and brand perception.
Third, I learned that relationships matter and treating people with respect goes a long way to building a successful career (and it’s the human thing to do).
I’ve leaned into each of these lessons as I transitioned by career to advertising and technology sales. I’ve never thought of sales as “selling” but more a process of helping your client solve a vexing problem or capitalize on an amazing opportunity. Further, much of my success in sales has come from the strong relationships that I’ve built over the years.
I like to think of my “family tree”. These are folks that I’ve worked with over the years who are now CMO’s, heads of agencies or CEO’s of tech companies that will take a meeting, give me advice or set me straight due to our strong relationship.
Now, I’m running my own consulting company, which has given me the freedom to work with old friends, enjoy a flexible work situation and live where I want to live. Currently, that’s living right on the water outside of Tampa, FL.
I can honestly say that I’m living my best life right now both personally and professionally.
After reading this, if you’d like to connect, please send me an invite and have a great day! 
* Dynamic and hands-on Talent Acquisition / HR leader with a distinguished track record of building, mentoring, and inspiring high-performing teams in fast-paced, high-growth environments.
* Over 15 years of expertise in developing teams across all corporate functions, with a specialized focus on Engineering (Software/Hardware).
* Trusted strategic partner to senior leadership, driving headcount planning and delivering actionable insights through data-driven analysis, while streamlining processes for maximum efficiency and agility.
* Successfully scaled 10+ tech startups from Seed stage to over $1B in acquisitions, creating foundational recruiting frameworks to support rapid growth.
* Architected and implemented comprehensive recruiting KPIs, OKRs, systems, and scalable hiring processes to support hyper-growth initiatives.
* Spearheaded and executed international expansions across EMEA, South America, and APAC, ensuring seamless integration of talent acquisition strategies.
* Led the successful global integration of Ring’s hiring processes into Amazon’s talent acquisition framework.
* Leadership style is anchored in passion, empathy, transparency, and strong resolve, fostering high levels of engagement and accountability.
* A proactive communicator who thrives in fast-paced, mission-driven environments, and adept at managing complex, evolving needs.
* Relentlessly curious and positive, with a strong sense of urgency, ownership, and commitment to operational excellence.
* Highly collaborative, with a deep ability to understand and address the unique needs of diverse teams.
* Solution-oriented and skilled at building strong interpersonal relationships, fostering an inclusive, results-driven culture. 
