The New Standard in Retail Media Measurement | Incremental | Icebreaker

The New Standard in Retail Media Measurement | Incremental | Icebreaker

Members

•

Director of Machine Learning Engineering at Incremental

•

I help early‑stage adtech and retail media founders scale with clarity, speed… and a hell of a lot more sanity. As the fractional C‑suite operator you bring in before hiring a full-time CMO, CRO, or COO, I bridge the gap between overwhelm and breakout. Ideal partner for founders who… • are wearing 10 hats and drowning in day-to-day • have $500K‑$3M ARR and are looking to scale GTM, team, or funding • lack a strategic thinker they can talk to honestly • want better ROI on media spend, smarter partnerships, and faster revenue traction What I do: • GTM Strategy & Growth Execution – from positioning to pilot • Fractional CMO/CRO – build the team, define KPIs, drive performance • Investor & Board Readiness – metrics, narrative, fundraising prep • Partnerships & Biz Dev – negotiate and close strategic deals • Founder “Therapy” – confidential sounding board for hard decisions Key Wins: • With Incremental: Instrumental in winning a multi‑year, multi‑million‑dollar WPP deal, forming a standout partnership with Skai, and leading the team to winning the prestigious I-COM Data Creativity Awards. I have personally generated strategic customers and partners for Incremental and serve as the CEO’s closest advisor. • Helped Brandlight.ai find product‑market fit and strengthen value messaging. • Advised Teikametrics, Ampd.io, Osmos.ai, and Spectrum Reach/Charter Communications. • Built/exited/acquired 8 agency/adtech companies — I’ve seen it all. Why it matters: Too many seed‑stage founders burn out before they break through. I bring operator wisdom, GTM muscle, and tough love to get you traction minus the trauma. If you're a founder or CEO building a Retail Media or AdTech startup, and you feel beyond overwhelmed, without the right executive in your corner… let’s chat. Message me here on LinkedIn or email me: alanosetek@gmail.com

•

Senior Customer Success, Account Management and Ad Ops professional with extensive experience in online advertising to exceed performance objectives for clients. Adept at building multi-disciplinary teams, and developing and motivating employees. Expertise in project management, organizational design, and process automation. Excellent leadership, relationship building, communication, and analytical skills.

•

Creating capacity for teams | Founding Team Member @Knode.ai

Liza Blumenthal Forbes

•

I have been leading and executing strategic partnerships for startups and media giants for almost 20 years. I have continually evolved my career to work in areas that I'm personally passionate about, from spearheading brand partnerships in the music industry, to leading sales teams during the mobile/digital ad sales boom at Aol, Twitter & Google, to now working with game-changing start-up brands in the parenting and women's wellness space. I'm constantly focused on building meaningful relationships with clients and partners to deliver exceptional results for everyone.