impreMedia | Icebreaker

impreMedia | Icebreaker

Members

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VP, Digital Content at ImpreMedia

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Programmatic, Revenue Operations, and Ad Operations senior level expert highly proficient in ad-serving technologies, programmatic platforms, and a deep understanding of the digital media ecosystem and sales cycle. Demonstrated success in workflow efficiency, process streamlining, team leadership and development. Ad Servers: FreeWheel (MRM, MRMA), DoubleClick (DCM/DFP), Xandr Invest, Liverail, Zedo, Adobe Auditude, Canoe Advision, Admanager, Engage Admanager, Net Gravity, Atlas Audience Management: ComScore (vCE) and Nielsen (OCR) 3rd Party Vendors: DFA, DBM, ExtremeReach, Google Tag Manager (GTM), Sizmek (MediaMind, PointRoll), Telemetry, Innovid, Vindico, Flashtalking, STAQ, AdJuster CRM: Salesforce Debugging Tools: Chrome DevTools, Charles Proxy, Fiddler Data/Analytics: Google Analytics, MicroStrategy, Adobe Analytics/Omniture, BlueKai, Krux Markup Languages: Basic knowledge of HTML, HTML5, JavaScript, and CSS Order Management Systems: DMD, OperativeOne, DART Sales Manager (DSM) Project Management Systems: JIRA and Rally Systems, Confluence, Smartsheet, Google Workspace Apps Programmatic Systems: Xandr Invest/Monetize, Google Ad Manager, Rubicon (PMP, iSocket), Pubmatic, SpotX, Acuity Ads/Visible Measures, Adelphic, AudienceX/Rocketfuel, Amazon Advertising Platform, AppNexus, MoPub, OpenX, Videology, Yahoo Brightroll Viewability and Verification vendors: DoubleVerify (DV), Integral Ad Science (IAS), MOAT Video Players: Ooyala, thePlatform, Brightroll, JW Player Additional Skills: Ad Fraud, Ad Verification, Reporting Discrepancy, Brand Safety, Campaign Analysis, Campaign Management, Campaign Optimization, Creative Optimization, DCO Dynamic Creative Optimization, Charles Proxy, Fiddler, Debug, Digital Video, Preroll, Midroll, Postroll, GTM Google Tag Manager, Google Chrome Inspect DevTools, Header Bidding, Prebid, Mentor, Leader, Mobile Apps, QA, Rich Media, Training, Troubleshoot, Waterfall, CTV Connected TV, DAI Dynamic Ad Insertion, AVOD Advertising Video on Demand, SSAI Server-Side Ad Insertion, SSDAI Server-Side Dynamic Ad Insertion, SVOD Subscription Video on Demand, TVOD Transactional Video on Demand, Streaming, Live Streaming, Addressable, Live-Linear, AAM Adobe Audience Manager, DMP Data Management Platforms, Data Targeting, Audience Targeting, Basic knowledge of HTML, HTML5, JavaScript, and CSS

Estefania Salyers

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Spanish-American Writer and Producer. Novelist at Penguin Random House.

Gabriela De Frutos

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Paid Media Data at IBM