Company Info for ignition-inc.com | IcebreakerMembers
Nalina is an expert in Creative Operations, Creator Operations, and Production Strategy, with over 20 years of experience building high-performing creative teams and delivering exceptional brand experiences worldwide.
In her most recent role as Head of Production at Instagram, Nalina played a pivotal role in shaping the platform's global creative operations. She joined the team in its early stages, spearheading the development of systems and infrastructure that extended beyond traditional marketing and advertising to support Instagram’s broader engineering organization.
Before joining Instagram, Nalina spent over 15 years in creative production and operations, collaborating with top-tier brands and agencies. She led cross-functional teams to produce impactful, community-driven storytelling, content, and experiences for renowned brands such as Facebook, Apple, Google, Absolut, Jameson, The North Face, and many others.
Currently, Nalina is open to partnering with brands, products, production teams, and creative agencies of all sizes, offering tailored solutions that align with each organization’s unique goals. Reach out to explore how you can collaborate and bring your creative vision to life. 
Founder and CEO of IT'SRAPID. IT'SRAPID is the Creative Automation Solution that Pepsi, Mondelez, Instacart and hundreds of other leading brands and retailers use to build personalized content at scale. Need a better way to scale creative for Retail Media, Product Detail Pages and Sell Sheets? We can help.
Check out my podcast, Beyond The Shelf, at https://podcasts.apple.com/us/podcast/beyond-the-shelf/id1707405360 to learn more about the stories of some of the amazing E-Commerce leaders we have the privilege of partnering with.
Before It'sRapid, I was Founder and CEO of Content Analytics. We built the leading E-Commerce Content Health Scoring system in the industry, which is used by many leading retailers and tens of thousands of brands and vendors. I raised multiple rounds of venture capital and scaled the company, resulting in our successful acquisition by Syndigo / The Jordan Company, a private equity firm, in 2019.
Before that, I created the well-known Big Data Landscape, was a VC, and founded data and analytics companies with exits to HP and EMC. Prior to that, I was a Group Program Manager at Microsoft for multiple Windows releases.
I am the author of Bricks to Clicks and Big Data Bootcamp.
Specialties:
• E-Commerce Advertising
• Product Content
• Content Creation
• Product Information Management
• Digital Asset Management
• Entrepreneurship 
