House of Genius | IcebreakerMembers
Founders, tell me a time when you found a competitor with the same set of features and product. In 2025, I’m sure you’ll find many.
But do you know what ‘really’ separates your brand from the competition?
It's experience and design.
And you relate to this.
So:
- You look for inspiration online to create your wireframes
- You bring up some designs to put your product together
- You hire a random designer that gives you a dopamine shot by creating your vision
But do you really understand how this affects your brand and business?
- You get signups (with lots of marketing) but NO paid users
- You get paid users (with lots of sales) but NO recurring customers
- You get recurring customers (with lots of support) but NO band advocacy
Look, powerful brands are offering something beyond putting up a product and a team together.
If you look around and understand why you choose a certain brand (say, Uber) over others (say, many ride sharing apps), it all boils down to 2 aspects:
1. Design
2. Experience
When your customers get a good experience from your brand, that’s when they:
1. Sign Up
2. Buy
3. Advocate
That’s when your product really works till you achieve product market fit with superior growth.
- Your leads quickly making decision to turn into customers
- Your customers appreciating your product with quality reviews online
- Your customers turning into raving fans bringing in more customers
That’s when all the true business KPIs start hitting:
- Your sales increase
- Your engagement increase
- Your churn decrease
But there are too many aspects that always become a priority. But it’s time for you to take action and revamp your brand’s design experience.
Hi, I am Vinamra and I have worked (for over a decade) with over 130+ brands by helping tech company founders, CMO’s, product managers with design strategies to increase their business KPIs like user retention, user engagement, conversions for their new/existing digital brand/websites/products by Brand design, UX design and Web design.
I value clarity, empathy, and integrity above all else. These ideals guide my approach to problem solving and life in general. I have earned cheer as a '40-under-40' and have been a panelist/author at events around the world, including TEDx. I am also an On-Deck NoCode Fellow.
If you’re considering a design revamp for your brand, and digital assets like web and product, connect with me and let’s chat!
You can also schedule a discovery call with me from my website. 
