Company Info for helloyumi.com | IcebreakerMembers
🔶 OPTIMIZING FINANCIAL PERFORMANCE FOR ORGANIZATIONS 🔶
A seasoned financial steward, passionate for CASH: Communication, Automation, Standardization, & Helping others via humble financial guidance & leadership. I have broad experience in leading all aspects of financial management including budgeting, forecasting, reporting, and insightful financial analysis.
A proficient data storyteller adept at using data to explain financial performance and advise decision making. I promote data-driven business intelligence and streamline financial processes to improve financial forecasting & enhance financial operations.
A champion of change, I steer transition & integration projects to harmonize financial information systems, automate manual processes, and streamline business flow while ensuring stringent financial controls.
TOP CAREER ACHIEVEMENTS:
⭐️ Restructured the company’s chart of accounts for a 20% overall reduction with increased visibility
⭐️ Landed $2 million investment by evaluating the transaction & corporate structure through comprehensive due diligence.
⭐️ Consolidated financial reporting by integrating & assimilating three corporate acquisitions.
⭐️ Improved revenue recognition & audit results by creating a deferred revenue model.
WHO AM I?
➨ Analytical, collaborative strategic thinker & action-oriented business partner.
➨ I thrive in business environments that honor a unified, team approach.
➨ I’m a strong communicator both up & down the organization.
➨ I believe in regular, face-to-face meetings with direct reports to ensure alignment of strategies and common expectations.
KEY COMPETENCIES:
Financial Management & Analysis • Strategic Business Planning • Budgets & Forecasts
Process Improvement • Variance Reporting & Commentary • Change Management
COMPUTER & LANGUAGE SKILLS:
Oracle, Essbase, SAP BPC, JD Edwards, Hyperion Business Objects, Sage Intacct, NetSuite, NetGain, Salesforce, Qlikview, Paychex, Paylocity, Rippling, Gusto, Bill.com, Stripe, Deltek/Costpoint, Power Query, Microsoft Office Suite (Excel, Word, PowerPoint). Fluent in Dutch & French.
CONTACT ME:
☎️ 201.787.6514
📧 fransjjv@gmail.com Entrepreneur and investor, experience spanning seed to growth. Proud investor in the remarkable founders behind companies like Bombas, Gynger, Loyal, and others. Passionate about scaling category-defining products, designed with purpose.
First employee and founding President of Sensei, a business co-founded by Larry Ellison and Dr. David Agus, with the mission to help people live longer and brighter lives. Sensei is an industry leader in sustainable hydroponic farming, with a focus on architecting systems that optimize for nutrition per acre. The company has also built next-generation wellness centers at the intersection of science, technology and design in collaboration with Four Seasons and Nobu. Co-author of 5 patent-pending technologies in AgTech and HealthTech.
Previously co-founded Zozi (acquired), a software platform for the travel and leisure industry referred to as the “OpenTable for tour operators,” which raised more than $50 million in funding and processed nearly $1 billion in transactions. Zozi was named one of "America's Most Promising Companies" by Forbes.
Formerly at Lux Research (acquired), an emerging technology research firm spun out of Lux Capital. Member of the international business development team, tasked with generating revenue in Western Europe, Asia, South America, and the Middle East.
Former speaker at Fortune Brainstorm Health and has been interviewed by CNBC, NYTimes, Fortune, Barron’s, Forbes, Business Insider, LA Times and more. I'm a futuristic brand and marketing leader with a passion for building and a career built around finding novel, consumer-centric solutions to overlooked problems. I leverage technology, insights and unconventional thinking to deliver inventive and iconic digital products, sustainability strategies, integrated partnerships and physical activations that connect people and transform products, platforms and brands.
Energizing, optimistic and a dreamer to the core, I'm one who gets teams excited about possibility then inspires them to deliver incredible results, often uniting teams across diverse disciplines through a shared sense of purpose.
Key skills include digital product ideation & creation, brand strategy, ESG expert, go-to-market launch, strategic partnerships, innovation leadership, coaching & mentoring, market research, consumer insights, product & brand marketing, navigating ambiguous & high-expectation environments, and public speaking (executive media trained). 
Evelyn M. Rusli, is the co-founder and co-ceo of Yumi, a nutrition and wellness company for kids on a mission to build a healthier generation. Prior to co-founding Yumi, she spent more than a decade as a journalist and storyteller, previously on staff at the Wall Street Journal, the New York Times and Forbes covering startups and innovation. She was formerly an Entrepreneur-in-Residence at Social Capital Partnership, a leading Palo Alto-based venture capital firm.
Evelyn graduated from Princeton University with a degree in English. She has served as a speaker and moderator at several business conferences and has made over a hundred televised appearances as an expert on technology and startups, with appearances on CNBC, MSNBC, CNN, Fox News, BBC and Bloomberg. She is also an angel investor and advisor in several startups and was named in Inc’s Female Founders 100 in 2022. Yumi has also earned a spot on Fast Company’s annual list of top Brands That Matters and World Changing Ideas. 
