Company Info for hearstautos.com | Icebreaker

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Company Info for hearstautos.com | Icebreaker

hearstautos.com

hearstautos.com

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hearstautos.com

Members

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Head of Sales, East at ATTN:

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Sr. Principal Product Designer, Yahoo

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SVP, Revenue Operations at Hearst Autos (formerly Jumpstart Automotive Media)

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President & GM, Home Ecosystem

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15+ years of experience as an online media professional with expertise working with agencies, publishers, and advertisers. Versatile and growth-focused, able to penetrate and secure new accounts within competitive markets. Savvy in media activation, capable of leading in such a way that positively impacts revenue objectives. Specialties: Programmatic, GCM/DV360/Google Analytics Certifications, The Trade Desk, Datorama, Tableau, Social Media, Third Party Ad-Servers/Tags, Working knowledge of HTML and Javascript, Salesforce, Rich Media, Display Advertising (Brand & DR), Mobile & Video Advertising, Microsoft Office, Adobe Photoshop, Contextual/Behavioral targeting, Troubleshooting tools (Chrome DevTools, Ghostery), Campaign Management, IO/Billing

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Hey there 👋, I'm Leo! I'm a software engineer with seven years of professional experience creating web applications across the stack. I enjoy the variety of technical challenges that web development offers: from crafting robust unit tests to breathing life into designs with HTML, CSS, and JavaScript. I specialize in Ruby, PHP, JavaScript/Typescript and have professional experience working with several full-stack web frameworks: Ruby on Rails, Symfony, and Yii2. In my spare time, I like to tinker with JavaScript and its surrounding ecosystem. I'm having a lot of fun building personal projects with Node.js and Express on the back-end and React on the front-end. If you want to grab a coffee or say hello shoot me an email leo.d.generali@gmail.com. I'm always happy to chat!

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I started coding in the 90s, with TI-83 BASIC and Z80 assembly, to entertain classmates and now love to write beautiful code to deliver business value and delight end users. My primary tools are JavaScript/TypeScript, Python and Functional Programming techniques though I love learning new languages, frameworks and patterns.