Company Info for healthydirections.com | IcebreakerMembers
Company experience includes: AOL | XM Satellite Radio | Gannett Digital | Forbes Books | APEI
Driving growth and developing high-performing teams is what I do best as a marketing executive. My background includes successfully implementing aggressive growth strategies utilizing data-driven decisions and innovative technologies and processes, as well as leveraging change management leadership skills to increase customers and revenue for the business.
As a Vice President of Marketing, I have trained marketing teams to bring out the best in them. In today’s post-pandemic world, it has become critical to find leaders who are skilled at focusing teams on key priorities while fostering a highly collaborative environment and sense of community to attract and retain top talent. This is where I come in and thrive.
I oversee and drive marketing strategy and revenue optimization throughout the customer's lifecycle journey, including brand awareness, paid advertising campaigns, lead nurturing and retention, audience segmentation and personalization, and conversion optimization. Omnichannel strategies include paid and organic search, social media, display, remarketing, TV, radio, print, out-of-home (OOH), email, SMS, content marketing, subscription service, and search engine optimization (SEO).
I am motivated, dedicated, ethical, and mission-driven, with a focus on executing excellence in marketing campaigns. I’ve been recognized as someone who always has an open ear to listen and embrace new ideas, and execute them at the highest level of standards.
As a hands-on growth marketing executive, influential mentor, and servant leader, I whole-heartedly believe in acting as a change agent and leveraging people's strengths to empower them. I foster a culture of encouragement, innovation, and drive through determination, motivation, and intuitive leadership. That’s where I excel. I identify areas of improvement and inspire marketing and creative professionals to grow and ideate new advancements and exceed their own expectations.
Specialties:
► Growth & Performance Marketing
► Marketing Leadership & Team Development
► Multi-Channel Campaign Management
► Brand Strategy & Awareness
► Demand & Lead Generation
► Full Funnel Customer Journey
► Servant Leadership
► Change Management Accomplished, seasoned direct marketer with proven record of providing executive leadership and strategic direction across various industries. Key traits, skills and experience include:
• Extensive P&L management, managing large teams of multi-channel marketers
• Strong expertise in direct marketing including marketing strategy and multi-offline channel management; direct mail, insert media, radio, TV, and print
• Extensive expertise in digital marketing including ecommerce & online acquisition channels including: paid search, retargeting, SEO, affiliate, social media and email
• Successfully managed creative, database and analytical teams to support marketing campaigns
• Results-oriented leadership with strong management skills, leading highly effective teams achieving aggressive new customer acquisition, revenue and contribution goals
• Strong communicator with a collaborative style to motivate team and colleagues to achieve goals
• Extensive experience in continuity marketing 
I am a results-driven retail leader with 5+ years of experience in luxury fashion and lifestyle retail, where I’ve managed multimillion-dollar operations and built high-performing teams. I’m passionate about creating exceptional client experiences through personalized styling, visual merchandising, and clienteling strategies that drive both sales and loyalty.
Throughout my career at Indian Creek and Trump National, I’ve developed and executed merchandising strategies, trained and promoted talent, and consistently delivered sales growth while elevating the customer journey. My leadership style is rooted in collaboration, mentorship, and creating a culture of excellence.
Fluent in Spanish and Romanian, I thrive in diverse, international markets, and I’m excited to bring my expertise to luxury fashion environments in New York City. 
🚀 Cloud & Sales Leader | Driving Digital Transformation & Revenue Growth
Throughout my career, I’ve been recognized as a top performer—delivering results, exceeding goals, and driving success at every turn. With a relentless work ethic, a proven track record of leadership, and a deep expertise in solution architecture, sales, and customer success, I thrive in high-impact roles that require strategic vision and execution.
Armed with a B.S. in Business Management (Marketing) and an MBA, I bring a unique blend of business acumen and technical expertise. My career spans multiple disciplines—cloud solutions, enterprise sales, operations, process improvement, and risk assessment—allowing me to tackle complex challenges and turn them into revenue-generating opportunities.
At Microsoft, I lead a powerhouse team specializing in Microsoft Azure, guiding SMB customers through cloud migration, architecture, and digital transformation. Over the past two years, my team has driven $120M+ in Azure revenue, I have spearheaded global initiatives and delivered industry-leading solutions that accelerate growth.
Proven Track Record of Impact & Results
📌 Oracle: Recognized as Engineer/Architect of the Quarter—twice. Consistently outperformed targets, expanding customer environments by $1M+ per quarter.
📌 Healthy Directions: Led full staff management while optimizing Oracle EBS & Service Cloud, driving process efficiencies and cost savings.
📌 Letys Fashion Design: Built a corporate sales division from scratch, secured major deals, and advanced to Supply Chain Manager, overseeing logistics and sales strategy.
I’m passionate about cloud innovation, revenue acceleration, and leadership development. Whether it's scaling Azure adoption, mentoring future tech leaders, or executing game-changing strategies, I bring the same level of energy, insight, and impact to every challenge.
Let’s build something incredible. 🚀 High energy athlete who builds great teams, leads them to success and has fun while doing it. Specializing in transforming start-ups, PE/VC companies (driving to successful exits) and companies seeking to breakthrough to the next stage of growth. Develops and executes methodical and deliberate marketing and change management strategies that deliver sustained growth.
My success is derived from developing Strategy, Technology and People (Talent.)
I specialize in transforming distressed companies, start-up/PE/VC companies as well as companies seeking to breakthrough to the next stage of growth. I have unique blend of experience across offline, digital, eCommerce and online marketing with a strong background in data and financial analysis. I am a strategic and tactical hands-on marketer with a unique set of skills across: web merchandising, eCommerce platform development, telemarketing (inbound and outbound), email, DRTV, radio, direct mail, digital media (PPC, SEO, paid display, affiliate, social, mobile, retargeting, etc.,) as well as online content creation and database marketing.
Specialties: P&L Management • Digital, Mobile & Direct Marketing • eCommerce • Subscription Marketing • Customer Acquisition & Retention • Factorial Testing • CRM • Database Marketing • Data Tracking and Analysis • Growth Hacking • Demand Generation • Agency Management • Competitive Analysis • Marketing Technologies & Platforms • Product Marketing • Web Navigation Optimization • Lead Generation • Conversion Optimization • Online Content Creation • 
