Haus | Marketing Science & Incrementality | Icebreaker

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Haus | Marketing Science & Incrementality | Icebreaker

Haus | Marketing Science & Incrementality

Haus | Marketing Science & Incrementality

Make smarter marketing investments with Haus’ AI-powered incrementality platform and expert guidance.

11 members

Contact info

Link

haus.io

Members

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I am a Product Designer who specializes in enterprise, B2B SaaS design. I am interested in complicated solving problems and creating order out of chaos. Specialities: Figma, Sketch, InVision, Framer JS, InDesign, Photoshop, Axure, Omnigraffle and more; PC and Mac. Qualitative Data Gathering, Observation, Interpretation, Analysis, Evaluation. User Interface Design, Sketch, Wireframe, Storyboard, Knowledge of Facebook Ads, Persona Creation, Prototypes, Design Stories, Framer, FramerJS, Usability Testing, User experience design, user research, information design, interface design, interaction design, UI design, content, product design, UX copywriting, prototyping, and visual design. Education: • User Experience Design coursework @ UCLA Extension • B.A. degree in Architecture @ UC Berkeley College of Environmental Design • Minor in City & Regional Planning @ UC Berkeley College of Environmental Design • B.S. degree in Business Administration @ Haas School of Business, UC Berkeley • Advanced Project Management @ Stanford

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Incrementality @ Haus

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Incrementality @ Haus

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With nearly 20 years of marketing, measurement, and analytics experience across companies of all sizes, I am an entrepreneurial, adaptable, cross-functional leader. As employee #25 at Haus, I led or created product and commercialization development as we grew from 20 customers to over 100 in less than a year. In that time, I thrived in creating scaled resources/processes including customer onboarding, product prioritization, GTM pricing strategy, sales enablement, CS enablement, enterprise customer workflow, and customer health. Additionally, as acting Head of Partnerships I established relationships with 30+ ad platforms, agencies, and technical partners to drive referrals and improve customer/product experience - including Meta and Google as critical growth drivers. As acting Solutions Engineer, I held consultative conversations with hundreds of prospective customers, leveraging these conversations to inform product strategy. At Google, I led the first measurement specialist support team and established measurement partnerships for the U.S. Sales Org. My Measurement Specialist team was the archetype for the Data, Measurement, and Analytics org, supporting Sales in demonstrating Google media performance. These resources became the centerpiece for advertiser and agency planning - each managing hundreds of millions in spend with Google. A major leverage point was establishing direct partnerships with the largest MMM, Incrementality, Audience Reporting, and Attribution providers who evaluated the performance of billions of dollars of Google media. My early career, leveraging a B.A. in Econometrics and an M.A. in Economics, kicked off 6 years leading teams in building custom Marketing Mix Models for Omnicom’s largest enterprise advertisers followed by 3 years immersed in Google’s data, measurement, and tools ecosystem as a Data & Analytics Lead. These experiences provided unique expertise in the practical and technical aspects across the marketing ecosystem. Who I am • A people first leader, enabling my team to grow through trust and intentional development plans • A collaborator, identifying common incentives across teams to create efficiencies and accelerate business growth • A translator, adeptly communicating complex ideas to both technical and non-technical audiences, targeting messaging by audience • A problem solver, steadfast visionary creating robust, scaled solutions • An inquisitive entrepreneur, passionate about understanding the “why” in order to learn, question, envision, and stay the course to completion

Yün-ke Chin-Lee

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Hands-on, versatile, and impact-driven science leader. In my 10+ years as an IC and manager, I’ve built collaborative and inclusive data science teams. I’m an ex-Uber applied scientist who solves 0 to 1 problems, wears many hats, and sets the technical and product vision in environments as diverse as big tech to startups.

Christopher Brooks

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Executive Chief of Staff

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Megan Mullarky is a Creative & Growth Strategy expert with nearly a decade's experience in paid media. With hands-on-keyboard experience across Search, Social, Programmatic, and more, her intimate knowledge of the paid media environment and data-driven perspective informs her creative concepting. Past clients include Chime Financial, Hatch Sleep, AG1, Keeps, Nurx, and more. As Owner & Freelancer at MMDS, she helps clients from diverse verticals accelerate their businesses through Paid Media and Creative Strategy.

Kamran (KP) Pirasteh

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kamran@hausanalytics.com

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founder and gp @ tcp