Company Info for halosleep.com | IcebreakerMembers
Results-Driven Digital Marketing Leader | 10+ Years Driving P&L Growth at SMBs and Large Enterprises
I’m a digital marketing leader with over a decade of experience delivering customer-centric, profitable growth for brands across a diverse range of industries. My expertise spans omni-channel marketing, direct-to-consumer (D2C) strategies, and go-to-market (GTM) execution, with a strong focus on driving sales and optimizing digital experiences.
Core Competencies:
- Omni-channel strategy and execution for sustained brand growth
- D2C sales and marketing with a mobile-first, customer-focused approach
- GTM strategy development, roadmapping, and end-to-end implementation
- Conversion rate optimization through data-driven A/B testing and UX improvements
- Negotiating key contracts and leading agencies to exceed performance targets
- Product development, market research, and international business expansion
- Building and engaging high-performance remote teams
Marketplace Expertise:
- In-depth experience with top marketplaces like Amazon (1P/3P), eBay, Walmart, Staples, MercadoLibre, and more across multiple regions (USA, Canada, Europe, Japan, and beyond)
- Skilled in optimizing marketplace models, including inventory forecasting, logistics, and supply chain improvements for final-mile delivery and packaging
Technology Proficiency:
- Proven experience with tools like Channel Advisor, Linnworks, Shipstation, and API/FTP integrations to streamline operations
- Deep familiarity with marketing platforms like Facebook, Instagram, Google Merchant Center, and email solutions like Mailchimp
- Proficient in ERP/CRM systems such as Salesforce, Hubspot, SAP ERP, and Adobe Analytics
- Extensive knowledge of enterprise solutions including Google Workspace and Microsoft Office 365
As a creative problem solver and adaptable leader, I constantly refine my skills and stay up to date on the latest digital marketing best practices. My passion lies in driving measurable outcomes through data, innovation, and collaboration with cross-functional teams and partners. 
