Real-Time Advertising Data & Media Planning Platform | Guideline | Icebreaker

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Real-Time Advertising Data & Media Planning Platform | Guideline | Icebreaker

Real-Time Advertising Data & Media Planning Platform | Guideline

Real-Time Advertising Data & Media Planning Platform | Guideline

Trusted real-time advertising spend data and media intelligence for agencies and brands. Plan, optimize, and measure media with AI-powered insights.

10 members

Contact info

Link

guideline.ai

Members

Anna Spanfeller

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VP Agency Development

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Executive Advisor | Board Member | Former Google Managing Director & Agency Executive | Global Marketing Strategist | Driving Scalable Agency & MarTech Success

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Product Management

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VP, Strategic Partnerships and Data Sales: Guideline

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CFO at Guideline

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Commercial Sales Leader | Ex-CEO/CCO | GTM Strategy & Execution | Interim CRO | Team Turnaround & Revenue Growth | Open to Board Positions or Consulting Engagements

📈 Rick Bruner

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Advertising Research & Analytics Executive | Expert in Causal Measurement, RCTs, and Media Effectiveness Advertising Measurement Leadership: At Google, DoubleClick, and Marketing Evolution, I was an early innovator in implementing randomized controlled trials, attribution modeling, and marketing mix modeling for digital ad effectiveness. Cross-Functional Expertise: I have worked closely with sales, marketing, product, engineering, data science, and executive management teams, ensuring that insights and metrics drive business strategy and client success. Storytelling with Data: At Google, DoubleClick, Viant, Guideline and elsewhere, I produced insights and original data products, driving new business, news coverage, and client loyalty. Accomplished Data Analyst and Researcher: Skilled in Excel, PowerPoint, SQL, PowerBI; experienced in Tableau, SAS, R, and Python. Expert in experimental design and other causal inference methods. Adept at major research platforms for media measurement, survey research, and brand/ad tracking. Experienced in applying AI/ML tools (e.g., CharmIQ, LLMs, Python-based analytics) to accelerate research workflows, generate insights, and build data visualizations. SAFe agile trained and experienced. Industry Relations: I have trusted relationships at top analyst groups and industry bodies: Forrester, Gartner, Emarketer, IAB, ARF, 4As, ANA, MMA, I-COM and others. Client-Facing Leadership: My roles consistently required engaging senior clients, crafting strategic narratives, and presenting insights that inform decision-making.

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Driven self-starter with extensive experience connecting brands and agencies to the creator economy and cutting-edge advertising technologies across programmatic, CTV, and YouTube to drive growth and maximize revenue.

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Lead Product Manager | Agile

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As a technology executive and entrepreneur, I have a proven track record of scaling enterprise B2B software companies on a global scale. As President of EngHouse, revenues grew to over $500 million, I oversee global sales, operations, product, and finance functions, focusing on driving strategic growth and operational excellence. Throughout my career, I have held key leadership roles, including Chief Executive Officer of Scribble Technologies, Chief Executive Officer of Genesis, Chief Operating Officer of Pivotal Corp., and Chief Financial Officer at Rand Technologies. I am dedicated to building high-performing teams, developing impactful technology products, and executing forward-thinking initiatives that drive both organic and acquisitive growth. Having grown some of Canada’s fastest-growing software companies, I have completed over 50 acquisitions, raised more than $300 million in capital, and achieved significant milestones, including initial public offerings. My career is built on a commitment to innovation and scaling businesses in competitive global markets. I hold a Bachelor of Commerce degree from University of Toronto and am passionate about creating solutions that make a lasting impact.