Company Info for groupsjr.com | IcebreakerMembers
I have been a business executive, strategist and consumer marketing expert for the media and digital content industries. I am currently a consultant, lecturer and advisor assisting business leaders and educators with consumer marketing, operational, digital content and business development strategy.
Most recently I was US President of Group SJR at WPP, a full service global B2B content marketing agency. Previously I was Executive Director and founder at Dotdash Meredith’s Foundry 360, a content strategy and development agency specializing in digital content, creative and building of media enterprises.
Over the past 25 years I have built and managed: websites, agencies, magazines, consumer events, TV shows and social media platforms. Business category expertise in: CPG, healthcare, technology, retail, insurance, finance and energy.
Through my career I have led teams involved in consumer product marketing, content strategy, agency operations and business development. I have held executive roles at major companies including: MBI Inc. Cahner’s Publishing, Reed Elsevier, KKR, PRIMEDIA, Dotdash Meredith and WPP. I am a strategic, solution-oriented, and results-driven digital marketing leader with 11+ years of experience executing innovative social media marketing programs, omni-channel advertising campaigns, and content strategies while enhancing brand visibility.
My work with Fortune 500 brands in both B2B and B2C, across a variety of industries, and both in-house and within agencies, has given me immense exposure and experience in the digital marketing world. I have a proven track record of initiating successful social media projects, executive thought leadership and influencer campaigns resonating with target audiences to boost brand loyalty, advocacy, lead generation, and achieve business goals. 
Hello! I'm an Illustrator, Animator, and GIF Artist from Hong Kong. I have worked with Google, Tumblr, Disney, Hallmark Ecards, Nordstrom, NBC Voice, GE, Subway, FOX Animation Domination High Definition, and more. Hit me up at cindysuen21@gmail.com! 
I’m currently Chief Marketing Officer (CMO) at Consumer Reports - the nonprofit advocacy organization and one of the most popular publishing platforms in the country.
Previously, as CMO at Stack Overflow, I led the marketing and communications strategy for the largest online community for developers and technologists and one of the most popular websites in the world. I oversaw the growth and positioning of our SaaS collaboration and knowledge management platform, Stack Overflow for Teams, which is used by thousands of top companies to increase productivity, innovation, and knowledge retention. I also managed the reputation and engagement of Stack’s public platform, which won multiple Webby awards and attracted over 100 million visitors every month under my leadership.
I have nearly 20 years of experience in growing b2b, b2c, and b2b2c companies across various sectors and industries. I have elevated and transformed the awareness and perception of global, renowned brands such as GE, GLG, the Motion Picture Association, TED, and Xerox. I have worked as a digital strategist, media relations expert, and writer with expertise in corporate reputation, demand generation, social media, and web design. I have also navigated crises and transformations, both internally and externally, with agility and resilience. I am a founding member of CMO Huddles, a peer-to-peer network for B2B CMOs. My mission is to empower and inspire teams, customers, and communities with impactful and authentic marketing and communications. 
