Good Things | Icebreaker

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Good Things | Icebreaker

Good Things

Good Things

Through our deep roots in music, sports, social impact and brand partnerships, we don’t just create moments—we build movements.

2 members

Contact info

Link

goodthings.team

Members

Eileen Mercolino

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Brand Partnerships & Integrated Marketing Expert | Where Entertainment + Culture Meet Marketing Innovation Widely known as a long time leader and innovator in the consumer marketing and brand partnerships space and with a brain designed to cool-hunt and problem solve, I craft collaborations that reshape how brands connect with culture. Over two decades, I've architected both revenue generating and in kind brand partnerships for corporations and properties including MusiCares, OUTLOUD Music Festival, Vans Warped Tour, Summer School Tour, Gibson Guitar, 20th Century Fox Films, Disney, Danny Wimmer Presents, Bumbershoot, and Hard Rock Cafe, transforming traditional sponsorships into dynamic brand integrations. My approach combines creative thought process and deep industry insight with marketing innovation – a methodology that's created, secured and executed major national and global partnership programs with blue chip brands including Starbucks, McDonalds, Pringles, Energizer, Coca-Cola, Vans, Pontiac, Bose, P&G, Ubisoft, PlayStation, Brown-Forman, Diageo, Target, Budweiser, Pepsi, and Microsoft. What sets me apart is an ability to see beyond conventional partnership models. By combining strategic thinking with years of experience and knowledge I create opportunities that drive sustainable growth while maintaining cultural relevance. My focus remains on developing partnerships that don't just meet objectives – they set new industry benchmarks. Core Focus: Strategic Marketing • Brand Partnerships • Entertainment Innovation • Creative Marketing - Team Leadership and Growth - Digital Integration • Revenue Growth • Cultural Strategy

Michaelyne Escobar

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I have an extensive portfolio of skills, from sales and marketing to technical and project management. With over 18 years of project and event management in technology, corporate partnerships, entertainment, and experiential marketing, my knowledge and expertise have allowed me to add value in a variety of different positions. My Portfolio includes producing University Events, Galas, Concerts, Festivals, Tradeshows, Conferences, Weddings and Virtual Events. Clients have ranged from The University of Texas to Pharrell Williams to Dolly Parton. Highlights: Computex 2008-2009 CES 2008-2010 SXSW 2011 - 2022 iTunes Music Festival at SXSW University of Texas SXSW Office of The President Event at SXSW DollyVerse 2022 Something in the Water Fantastic Fest Mighty Dream Forum Chilifest 2022 MJM 2012-2022 Andy Roddick Foundation 2011-2019 Univision Primios Award Show