Company Info for gomarkets.com | IcebreakerMembers
I’m a dynamic, high-energy, and results-driven marketing & communications executive with expertise in financial services, capital markets, digital assets, real estate investing, and FinTech startups. I have a successful track record launching go-to-market strategies for new business lines and products at large multinational firms listed on the Fortune 500 & FTSE 250 as well as scaling high-growth B2B SaaS startups that have achieved unicorn status.
I led the marketing communications strategy for the largest growth equity raise in the digital asset space to date, 3 of the top fifteen venture funding deals in the industry, and the top performing bank stock of 2020. I owned the marketing strategy that brought a legendary 40 + year old UK financial firm to the U.S. by breathing American life into the British brand and infusing digital marketing tactics to drive acquisition. I launched a new financial product at a large Fortune 500 firm that earned over $1B in loan originations in under 18-months and implemented digital marketing strategies to elevate a new brand following multiple acquisitions.
My teams have developed over one thousand pieces of data-driven and engaging content; I've led over one hundred global announcements including new product launches, funding rounds, mergers & acquisitions, people announcements and more; Driven social media strategies that outperform global benchmarks while raising positive brand awareness and drive qualified sales leads though long sales funnels; Managed large trade shows and intimate investor events that are highly curate for a high-touch audience; Executed seven figure + media deals; Led public relations campaigns resulting in positive coverage in CNBC, Financial Times; Bloomberg; The New York Times, and more.
I'm a data-first marketer who's able to set appropriate KPIs, analyze results, and report upward to a c-level audience and outward to the wider firm. I've succeeded in high-stress and high-growth environments and have been battled tested through multiple crisis communications situations.
I have the ability to develop high-level concepts and strategies while precisely executing each detail to achieve measurable results. I'm able to see the big picture and influence multi-layered decision makers to achieve innovative change. My diverse global management experience allows me to excel in complex projects and thrive in various organizational settings.
I’m always interested in hearing from financial leaders and start up founders and am happy to lend a hand when I can - so feel free to say hello! 
