Company Info for gfycat.com | IcebreakerMembers
From five person start-ups to Fortune 100 companies, I am a results-driven sales and marketing professional with a track record of successfully crafting and implementing a strategic vision. My career has taken me to places like Disney, selling to existing, established clients. I've introduced new ways of buying media to brands & agencies with Maker Studios (YT & Influencers), Tenor (GIFs) and Ader Gaming (Streamers & Esports Partnerships). Most recently, I built a SaaS sales & marketing business from the ground up. I am interested in working with high-growth, fast paced companies with a vision, where I can leverage my expertise to help achieve their goals.
My background is rooted in my success as a soccer player. As a scholarship athlete (University of San Francisco) who was drafted into the MLS (FC Dallas) and played professionally for two years in the USL, I bring a deep commitment, work ethic, understanding of “team” and competitiveness to everything I do. This mentality has fueled my successful sales career over the last 15+ years.
My contributions over the years have resulted in playing an integral role in 5 acquisitions/exits during my career:
- ManageAmerica ---> Serent Capital, '22
- Tenor ---> Google, March '18
- Maker Studios ---> Disney, March '14
- Yahoo! HotJobs ---> Monster Worldwide, February '10
- Jumpstart Automotive ---> Hachette Filipacchi Media U.S, April '07
* Single digit handicap
** Olympic Club Member 
Product Management executive with deep experience in search, messaging, ads and video.
Co-founder, CEO of Gfycat, largest GIF platform (top 60 US site). Raised massive $10M seed.
Started ad monetization at Tango. Founded team, built and operated ad platform. Grew revenue to be largest revenue operation at Tango. Created native ad format later adopted by IAB as standard.
Built the most successful game at Tango: Road Riot (35M downloads, 1M DAU)
Improved Zynga Cityville monetization by 13%. Created SDKs to provide a SaaS platform for gaming including analytics, social, storage, leaderboards, on all platforms.
Product lead for the Google initiative to Make the web faster. Added the speed signal to Google's search algorithm. Improved monetization for AdSense on mobile by 10% and increased run rate for AdSense by $50 MM.
Created analytics products for performance (Page Speed) that enable webmasters and web developers to speed their sites and increase their revenue.
Delivered monetization improvement for About.com (a New York Times company) and Edmunds.com.
Built a team that created a speed module for the Apache HTTP Server and partnered with the largest hosting provider (Go Daddy) on its successful deployment.
Worked closely with the video and Chrome teams to create a new image format WebP, to replace JPEG and GIF. WebP has been adopted by Facebook, Firefox, GMail and Netflix among others. WebP was highlighted in "20 Things I Learned about Browsers and the Web", Official Honoree in three categories in the 2011 Webby Awards.
Worked on HTML5 standardization and helped set up the Web Performance Group in the W3C. With over 15 years of experience as a creative manager and producer, Io has been essential in bringing more than 250 projects to life - from art exhibitions and conferences to festivals and concerts. She’s also curated and crafted content for over 50 art, tech, and social media platforms.
She holds an MA in UNESCO Cultural Policy and Management, an MA in Development of International Artistic and Cultural Projects (DPACI), a BA in Library & Information Management, and a PGCert in Music Business Management.
Her deep understanding of trends and strong connections in the creative world fuel her passion for turning big ideas into reality. Her goal is to make a lasting impact in the world of art, technology, and design, using her expertise and endless passion to push boundaries and inspire others.
Io is the founder of IOLAND (https://www.ioland.co/), a dynamic and innovative studio dedicated to providing unique and impactful solutions to clients in the realms of creative direction, digital curation, artist relations, and content creation. 
