Company Info for fandomsandfranchises.com | IcebreakerMembers
I am driven to maximize brand impact by marrying creative storytelling with tireless effort and meticulous attention to the finest of details, resulting in compelling communications campaigns. I have a unique combination of experience with large & boutique PR agencies, in-house corporate comm's for a publicly traded company, and comm's for a fast-growing health tech startup.
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Over the course of my 20 years in public relations and communications, I have never backed down from a challenge. Throughout my career, I have taken on specialties with which I had no prior experienceโentertainment, travel and hospitality, design, digital media, health, AI, corp comms, crisis comms, and internal commsโand quickly thrived, rising to the top in each situation Iโve tackled. In my current role as head of communications for Akido Labs, I lead all external and internal comm's for the fast-growing health AI startup.
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Iโm known for my ability to set large-scale strategy, delegate tasks to my team, and guide projects to successful completion on or before deadlines. I do this by setting high performance standards for those I work with and providing hands-on mentoring that enables my team to produce superior results. By developing relationships across companies and brands, I connect leaders and gain buy-in for strategic campaigns.
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โค Single-handedly developed Akido's comm's strategy, launching its public profile.
โค Built Leaf Groupโs in-house communications team from the ground up.
โค Established corporate communications strategy and led quarterly earnings communications.
โค Consistently delivered 10%+ more impressions YoY across all Leaf Group digital brands for 5+ years.
โค Provided PR for events at San Diego Comic-Con, Sundance Film Festival, and the NBA All-Star Weekend.
โค I've had the privilege of working with some of the world's most recognizable brands, including Hulu, DC Entertainment, Crate and Barrel, CB2, T-Mobile, Society6, Saatchi Art, Well+Good, Walt Disney Studios Home Entertainment, ASPCA, Tourism Victoria (Australia), & Gold's Gym.
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๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ: Corporate Communications | Strategic PR | Consumer Products | Internal Communications | External Communications | Crisis Management | Storytelling | Content Creation | Marketing | Branding | Red Carpet Events | Digital Publishing | Cross-functional collaboration | Teambuilding | Events | Home Dรฉcor | Luxury Products | C-Suite Positioning | Media Relations | Health AI
๐๐ฒ๐โ๐ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐: settenberg@gmail.com 
