Company Info for embrlabs.com | IcebreakerMembers
Highly analytical, entrepreneurial and curious 13+ years marketing specialist, with a demonstrated depth of knowledge in performance marketing, marketing analytics, conversion optimization and growth and retention strategies. Extensive experience within CPG and fast paced start-ups in both strategic and tactical roles.
Developed creative for digital display, native, online takeovers and mobile programs resulting in a 1.2% CTR and over 250MM impressions.
Launched #1 celebrity fragrance two years in a row.
Part of the management team that was awarded the 2013 Webby Award for social media campaign excellence.
Co-Founder of Ghost Social, a boutique digital and social media agency focusing on paid media, digital strategy, campaign execution and SEM.
Founder and owner of Loveless.
Specialties: Performance Marketing, Digital Marketing, Paid Media, eCommerce Analytics, User Acquisition & Retention, Startup / e-Commerce Financial Modeling, Business Intelligence, Web Analytics, Growth Marketing, Marketing Analytics, Attribution, PPC, Paid Media, Market Research 
As a Group Product Manager at Justworks, I lead several key product experiences, including growth and core capabilities. I am passionate about building seamless, intuitive, and scalable solutions that help small businesses grow with confidence.
Before joining Justworks, I served as the Director of Product Management at Bowery Farming, where I led the development of BoweryOS, a cutting-edge platform that integrates AI, robotics, and computer vision to optimize farm operations. My work there involved setting the strategic vision for product development, overseeing a talented team, and driving the execution of complex, high-impact initiatives.
Earlier in my career, I was at Amazon Lab126, where I played a key role in launching fitness experiences for the Echo family of devices, helping customers engage with fitness content and track their workouts through voice interaction.
With nearly a decade of experience in product management, I bring a deep understanding of agile methodologies, data analytics, and software development to every project I lead. Whether working on innovative tech solutions for agriculture, fitness, or HR, my goal remains the same: to build impactful products that solve real-world problems and improve people's lives.
As a leader, I am driven by collaboration, continuous learning, and a focus on delivering exceptional value. I am excited to continue shaping the future of product experiences at Justworks and beyond. 
