Edge226: Performance DSP & Connected TV For Apps & Games | Icebreaker

Edge226: Performance DSP & Connected TV For Apps & Games | Icebreaker

Members

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Measurement, Attribution and Location Data - Ask me anything!

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My career has included selling newspapers door-to-door in NYC and leading programmatic DSPs, audio strategies, showcasing attention, persuasion, and innovation. It has evolved through exciting advertising frontiers—out-of-home transit, top affiliate networks, mobile DSPs, and immersive audio. I'm not just chasing trends—I've been ahead of them, guiding brands and apps like HBO Max, Venmo, Burger King, and Audible to see tangible results in a rapidly shifting digital environment. In 2007, I launched my career at Newsday, working in newspaper sales when print was still king. Armed with a briefcase, order forms, an MTA card, and my umbrella, I walked NYC's boroughs, meeting business owners and helping them grow through innovative, localized advertising. Right away, I saw that sales weren't just about transactions—they were about connection, story, and trust. Each pitch refined my instincts: reading body language, handling objections, and creating win-win strategies. It was gritty, human, and unforgettable. By 2009, I shifted gears completely, entering the digital advertising world. As digital gained traction and print declined, I led ad placements in major transit hubs like Penn Station, Boston Back Bay, and Chicago, turning daily commutes into high-impact branding opportunities. We wrapped MTA buses and branded Long Island Rail cars, making city dwellers stop and notice. When the MTA digital out-of-home contract ended, I pivoted again—this time deeper into digital. Between 2010 and 2013, I led affiliate marketing efforts, culminating in my position as Director of MonetizeIt, our internal affiliate network. Due to our exceptional performance, we rose to the #2 spot, just behind Clickbooth, reaching $1.5M in monthly billing. As digital matured and affiliate was deemed "Dead"- I moved into native content sales and data-driven campaigns—constantly evolving, always learning. Then came the winter of 2019. COVID-19 was spreading... The pandemic upended behavior, and I leaned into mobile as users needed to be hands-on device. As Head of Sales for a performance-backed mobile DSP, I worked with brands and their agencies to optimize post-install engagement and unlock new revenue via mobile-first strategies for their owned and operated apps. Since 2023, I've driven programmatic audio and TTS growth at the intersection of storytelling and precision. Audio is emotional, intimate, and underutilized. I assist brands in connecting with audiences in personal, measurable ways. Now, I'm looking for my next challenge. — DK

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Business leader with experience creating and executing successful revenue strategies for an established media brand, an early stage eCommerce publisher, and a leading ad-tech provider. Expertise includes digital advertising strategy, product and operation launches, revenue production, sales organization, audience growth, and e-commerce. Team player with a passion for growing businesses.

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Experienced marketer with a history of working in the tech industry. Strong professional skills in event/field marketing, digital marketing, content marketing, social media marketing, e-mail marketing, and product marketing.