Company Info for easymarkets.com | IcebreakerMembers
𝗜 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗔𝗜 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗯𝘆 𝗮𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗮 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗔𝗜 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
You've invested in AI, but are you seeing the transformative returns you were promised? Many organisations face a similar challenge: moving from successful AI pilots to delivering widespread, strategic, and lasting business value.
I partner with leadership teams to navigate this exact challenge. My focus is on the crucial bridge between technology, people, and the processes needed to deliver a return on the AI investment.
Trusted by global companies like BP and mid-sized consultancies when leadership clarity, adoption strategy, and AI alignment are non-negotiable. I also build the cultural infrastructure roadmaps —the mindset, and skills —needed to make AI a core, compounding value driver alongside the technology.
No Demolition. Evolution.
*** Finalist of AIconics Award for "Outstanding Contribution to AI" ***
*** Winner of WomenTech Network "Mentor of the Year" Award ***
My focus areas:
▶Driving Commercial Results - With a background in starting up, scaling and transforming products/portfolios, including managing an £80M+ P&L and optimising over £1bn in investment pipeline, I ensure every technology initiative delivers success directly tied to your business strategy.
▶ Enhancing Decision-Making - I help teams fundamentally reshape complex processes, enabling them to make critical decisions faster and more effectively (up to 66% acceleration!).
▶ Strategic Risk Management - Transforming investment returns from a simple equation into the compounding value of sustained business growth through robust adoption and AI risk management.
My expertise is built on a diverse range of experiences. Let's connect and discuss how to make AI truly valuable for your organisation.
Specialities: AI Strategy, AI Transformation, AI Adoption, Strategic GenAI Application, AI Literacy for Leadership, AI/ML for Decision Support, AI Risk Management. 
I’m a seasoned Marketing Executive with 15+ years of experience driving brand, growth, and go-to-market strategies across FinTech, Blockchain, Crypto, and B2B tech. Known for architecting and scaling initiatives from scratch, including founding iFX EXPO, the industry’s largest financial expo, I’ve helped over 300 brands go from concept to conversion. Professional focal points include brand strategy, multi-channel campaigns, business intelligence, KPI modeling, sponsorship/partner ecosystems, and cross-functional leadership.
Recognized for building agile teams, shaping brand narratives, and implementing measurable performance frameworks, I’ve raised over $650M for blockchain clients, managed campaigns for industry leaders like eToro, NEXO, and Plus500, and transformed marcoms for fast-growth companies globally.
Currently, I lead FUNNELCROSS, a marketing firm supporting FinTech and property clients with digital strategy, branding, and BI. Previously, I co-founded TokenTarget, ADExchain, and ConversionPros, leading high-value projects and helping brands scale quickly and profitably.
Colleagues know me as a creative strategist, data-driven decision maker, and collaborative leader who builds value at every stage of the marketing journey.
I am pursuing new opportunities and can be reached through this profile, or by phone at:+35799435137. 
My name is Hai Pham, and I'm a native Vietnamese translator with over 12 years of experience. I specialize in financial trading & investing, fintech, economics, banking, business, marketing, accounting, e-Commerce, and gaming.
My main areas of expertise are financial trading and investing. I've been translating and writing for many well-known Forex & crypto brokers, including Binance, eToro, Exness, ForexTime, and many more.
I'm offering the following services:
• Translation
• MTPE
• Proofreading
I'm highly responsive and always aim for perfection in my products. My clients are my first priority, and you can always depend on me for a fast response to any query. 
