Company Info for dublincityfm.ie | IcebreakerMembers
Experienced, analytical and data-driven multi-channel marketing professional with twenty years of increasing levels of leadership working for D2C, B2C, B2B, D2C SaaS companies in consumer technology, ecommerce, digital publishing and broadcast television.
My expertise includes working across the entire marketing funnel (conversion rate optimization, customer and user acquisition, activation, retention, upsell), P&L management, budget management & forecasting. Adept at working cross-functionally with product management, engineering, design and operations to design, build and deliver high growth projects and products.
Extensive experience delivering in-person & remote events from business conferences and field marketing to employee engagement.
AREAS OF EXPERTISE
D2C, B2C, B2B Marketing (deep experience working across all areas of marketing funnel including; customer persona research, development, customer acquisition, retention, conversion rate optimization, analytics, marketing automation).
Content strategy (editorial process development, content production, distribution, SEO, SEM) Social media strategy and execution, email marketing, brand storytelling
Multiple years experience of multi channel budget and marketing campaign management (including; direct response Radio, Print, OOH, Direct Mail, Paid Search, Display, Paid Social, Influencer Marketing)
EXPERTISE (PLATFORMS AND TOOLS)
Marketing Automation and Analytics: Google Analytics, Klaviyo, Mailchimp, ActiveCampaign, Marketo, Zendesk, Tableau; Excel
Performance Marketing: LinkedIn Ads, Twitter Ads, Facebook Ad Manager, Criteo, AdRoll, DoubleClick, Quora Ads
SEO / SEM: Google Ads, Bing Ads, Wordstream, Moz, SEMRush, Keyword Planner
CMS / E-commerce: Shopify Plus, Drupal, Wordpress, Expression Engine
Lead Generation: OptinMonster, GetSiteControl, HelloBar
AB Testing: VWO, Instapage, HotJar, Google Optimize
Social Media Management: Buffer, Sprout Social, Hootsuite 
