Company Info for droplabs.com | Icebreakerdroplabs.com
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With over 15 years of experience as a writer, editor and creative strategist, I help brands tell compelling, relevant stories that connect with their audiences, drawing from my background in journalism and branded content. I have worked with top companies such as SoundCloud, Variety, Adidas, Twitch, Spotify, Red Bull, Warner Music Group, Revolt TV, BET, XXL and more, producing high-quality content across digital and print platforms. I am passionate about my craft and versatile in my fields of expertise, ranging from music and culture to creative, marketing and brand identity. 
Devon Woodruff is a founder, advisor, investor, and brand architect who has built, scaled, and exited companies in technology, sports, and entertainment.
As Co-Founder of Cut + Sew and ZONED (acquired by NASDAQ: $GAME), Devon works with innovative founders and marketing leaders to future-proof their brand playbooks by embracing emerging platforms, technologies, and cultural shifts. His agencies have partnered with brands including Converse, McDonald’s, Epic Games, Paramount, PRIME Hydration, Twitch, YouTube, Warner Records, EA, Amazon, Major League Baseball, Dreamville, Jack in the Box, Coca-Cola, MGM, and more.
Within GameSquare, Devon helped launch multiple business units, including a Gen Z–focused content studio, a consumer products division, a branded game studio, and a Web3 brand consultancy. He later served as Head of Creative and Strategy for the holding company, where he developed owned IP and refined market positioning to drive new revenue opportunities.
Currently, Devon is working on select projects and rethinking how brands are built in a new era. 
I have a passion for using technology and innovation as tools to help make people's lives better.
Languages and Tools: C++, Java, Python, GoLang, AWS, Swift, HTML, CSS, PHP, JavaScript, jQuery, and SQL.
University of Southern California, Class of 2022 
