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Home - Dragon Army | Icebreaker

Home - Dragon Army

Home - Dragon Army

We’re Dragon Army. Make something people want. Tapping into our legacy as a game studio, we bring together behavior psychology, engagement drivers, and thoughtful triggers to create products that people love using. See Our Work Great ClipsTK ElevatorAtlanta History CenterNFHS NetworkHBO MaxThe Home Depot How can we help? Brand & Identity Brand Strategy Market Alignment…

6 members

Contact info

Link

dragonarmy.com

Members

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My purpose is to have an out-sized, positive impact on the world.

Christopher Bayle

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Friend of Design. Farmer of Ideas. Foe of Red Tape. Firebrand of Innovation. Faithful thinker. Fancy guy. I'm a designer that specializes in visual, branding, illustration and interaction design with a dash of animated gifs. With these specialities, I engage in projects with big and small companies to help solve their design challenges and grow business. What I use: Adobe Suite, Figma, Coffee, Zeplin, pencil & paper, Webflow, Chromatics Kill for Love album (vinyl only), Robert Caro's The Power Broker. Industries: healthcare, non-profit, transportation, shipping, financial services, e-commerce, telecommunications, business services, consumer products Proficiencies: interactive, identity, presentation, print (advertising, collateral, stationary, signage, presentations), experience strategy & design, digital marketing, creative leadership, digital product design, user experience, information architecture

Cierra Calloway

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Assoc. Director, Corporate Relations, MBA/MS Business Analytics Career Management Center | The University of Georgia | Terry College of Business | Athens | Atlanta

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Digital Solutions Consultant that leverages technology to streamline operations, automate key workflows, reduce operating overhead, and generate sustainable revenue. With a deep understanding of business processes, I specialize in creating solutions that integrate a mix of traditional development, novel AI tools, and automation platforms to drive growth and efficiency. I have a proven track record and over 10 years of experience helping business teams identify problems and collaborating with tech teams to build and implement solutions by analyzing business needs, outlining goals, identifying the right path, and executing a plan to achieve success.

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My first job out of college was less a job, and more a calling. Two friends and I started a web shop that changed our lives and taught us countless lessons. I was the nerd in the room starting my career knee deep in programming and databases. That grew into leading others who did the same, helping companies understand how to better use technology, and then launching a successful businesses that leveraged technology. My technical foundation and entrepreneurial experience building companies makes me a proven executive with a unique perspective on aligning customers, marketing, and technology. I have over eighteen years of product and technology experience, leading teams in the process of designing, building and implementing products and businesses while managing key client and customer relationships. I am adept with strategic thinking, pragmatic problem solving and creativity to design business and technology solutions that fuel growth. My hands-on, servant leader approach helps me build teams that work hard, play well, and love coming to work. I have enjoyed paying it forward, spending as much time as I can afford advising local startups or mentoring business leaders that share a passion for emerging technology and innovative business solutions. When I’m not on the clock, I enjoy playing board games and sports with my kids, camping with my family in new places, and building things like forts, claiming walls and swings. Not to mention my addiction to golf, a sport I never have time to play but enjoy being terrible at whenever I can.

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Drive results and brand growth through strategic marketing and advertising campaign development▸▸ Secured meetings and drove PR efforts navigating key relationships resulting in consistent app features on both Apple and Google mobile platforms, landing in the top 1% of all mobile games in 2014. ▸▸ Spearheaded the complete reorganization of the corporation by overhauling the talent sourcing as well as proper placement and resource management; provided a 200% growth in both size and revenue within a 2 year period. ▸▸ Developed and applied technique for delivery of mobile responsive email campaigns through superior service, communication and delivery that increased click-through rates and engagement metrics by an average of 15% per campaign. ▸▸ ▷KEY AREAS OF EXPERIENCE ▹ P&L Creation and Accountability ▹ Leading Cohesive Brand Initiatives & Marketing Programs ▹ Influencing Consumer Behavior ▷HIGHLIGHT OF SKILLS ▹ Brand Management ▹ Process Improvement ▹ Contract Review & Negotiations ▹ Finance Restructure ▹ Acquisitions & Startups ▹ Relationship Management ▹ UI Design ▹ Graphic Design ▹ Video Game Development ▹ Strategy & Consulting