dot.LA | IcebreakerMembers
Entrepreneur, Strategy Consultant, and Product Manager, passionate about leading teams in unlocking growth through data-driven opportunities. From technical oil and gas engineering to the fine art of raising a glass with augmented reality, I'm a strategy whisperer and entrepreneurial spirit wrapped in one. My playground? The crossroads of innovation and value creation, where I've turned ideas into impact. With an MBA in Investment & Entrepreneurship from USC and a Mechanical Engineering heart from Texas A&M, I blend analysis with audacity, turning the "what ifs" into "what's next."
I've left footprints in Tech, Consumer goods, Energy, and Private Equity and beyond, where I've demonstrated a knack for identifying and executing on growth opportunities.
In a world where innovation meets execution, I'm your go-to for not just charting the course but also sailing it. I am a results-oriented Strategy Consultant with over 20 years of experience in the media, entertainment, technology, and non-profit industries. I have a proven track record of building and growing partnerships that drive revenue and market share.
In my previous roles as a VP of Business Development for the Sunset Strip, the Los Angeles Area Chamber of Commerce, and dot.LA, I was responsible for developing and executing the company's regional and national partnership strategies, increasing revenues by at least 20% (200% in the case of the Sunset Strip), and forging game-changing strategic alliances that enabled their organizations to scale to the next level.
Key Accomplishments
- Increased revenues by 25% at dot.LA within my first 6 months, bringing on board new national clients such as Fox Entertainment, Jam City, and Crown Castle.
- Led the acquisition, hiring, and go-to-market strategy for the new Interchange.LA platform.
- Increased revenues by 20% at the LA Area Chamber of Commerce with new sponsorship and member investments from Meta, Netflix, Zillow, WeWork, Uber, Jack in the Box, Karma Automotive, and ASU.
- Secured TikTok as a partner for the World Economic Forum’s “Future of Media and Entertainment” summit.
- Created and executive-produced the first-ever branded marijuana digital series, "Almost Legal with Tommy Chong."
- Secured an augmented reality hologram partnership with Universal Music Group, creating a hologram tribute for Latin pop star Jenni Rivera, the first-ever hologram entertainment performance for the Latin market.
- Partnered with Emmis Communication to stream the Hot97 Summer Jam and the Power 106 Valentine’s Crush Concert. 
I help mission-driven organizations and thoughtful people interrogate what they do, why, and how they want to communicate about it—and then help bring it to life, from strategy to story.
My expertise is in creating language and structure that organizes and clarifies, and ultimately brings resonance—whether that’s between words, actions, and beliefs; audiences, messages, and vision; or employees, leaders, and purpose.
I draw on a love of writing, experience as a journalist and improviser, and a passion for filtering out the fluff to find genuine meaning and all that flows from it.
MBA + MPP from UCLA Anderson and UCLA Luskin + BA in History from University of Michigan 
As a Product Marketing Manager at Indeed, I enable job seekers to easily apply to millions of jobs on Indeed with Indeed Apply, a product that simplifies the application process and improves the user experience. I develop research, insights, and go-to-market planning for this product, working with a global group of stakeholders to launch marketing campaigns that drive completed applies on Indeed. I also communicate UX research to the product team, informing product strategy and roadmap.
I am passionate about developing user-focused product strategy and building community. Before joining Indeed, I worked for two startups and on the corporate venture team at Flex, a Fortune 500 advanced manufacturer. More recently, as an MBA student at USC, I led a 250-person organization focused on entrepreneurship and venture capital, organizing events, workshops, and mentorship programs. 