Cycling Sports Group

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dorelsports.com

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Robert P. Baird Jr., MBA

•

3rd+

I have a track record as a Consumer Goods CEO with P&L responsibility of +$1B in sales across 30 categories and 100 countries. I am known for driving step-change growth and creating significant value for investors, both private and public. I am a high-energy, tenacious, visionary leader who builds winning game plans behind talent, growth, operational excellence pillars. As a high-performing leader, I have a strong passion for sports, adventure, health, wellness, fitness, environment, innovative consumer goods. My vision is to Lead, Inspire, and Win as a I build a positive legacy for humankind. CAREER HIGHLIGHTS Winning Game Plans. I have a demonstrated history of consistently surpassing targets and exceeding stretch goals and am known for driving substantial improvements in financial, commercial, and operational performance. At Platinum Equity, I achieved remarkable results, +200% sales and +700% profit growth within a span of 5 years. Accelerating Growth. I created break away strategic GRMs (Growth Road Maps) via insightful, focused strategic action plans leveraging consumer, customer and category insights. Most recently, I drove a 5-year CAGR of +16% in sales and 48% in EBITDA for Platinum Equity in Pools, through innovation, brand building, channel and customer expansion. Visionary Leadership. Guided by the motto “Lead, Inspire, Win”, I am adept at galvanizing talent and teams to rally towards victory with proven ability to elevate Employee Engagement Scores (ESS). I inspired teams to surpass stretch goals (BHAGs) in last three roles as CEO, delivering profit growth of +700% in Pools, +300% in Pens and +80% in Bicycles. Operational Optimization. I am recognized for unlocking value in supply chain and in creating partnerships to increase profitability for funding growth. As President, Pool Solutions, I led action plans to enhance customer experience and unlock value; reducing SKUs by 55%, manufacturing optimization improved OEE from 60% to over 85%, and new global partnerships increased. BOARD MEMBERSHIPS Board Member, Monad Terrace Board of Directors (2024 – present) Board Member, WaterGuru (2019 – present). Board Member, SOS Children’s Villages (SOS Kinderdorf) (2007 – 2019), Chairman 2013 - 2019 Board Member, Dorel Industries (DIIB.TO): $2.5B sales, Recreation, Juvenile and Furniture. (2005 – 2008)