Company Info for diditlabs.com | IcebreakerMembers
An accomplished executive who drives exponential revenue growth for startups to the Fortune 500. The key to my success has been developing solutions and programs that create brand equity while building, leading, developing and mentoring teams to deliver marketing strategies and drive revenue.
As Tipico's first Chief Commercial Officer in the United States, I
► Hired and managed a marketing and operations team across Sportsbook and Casino products to drive awareness, acquisition, revenue, and retention in NJ, CO, OH, and IA.
► Opened up local in-market satellite offices to identify and manage acquisition and retention focused partnerships with local properties that have established brand equity with our target customer.
As the EVP and Managing Director of CBSX, I
►Revised the original go-to-market strategy and received C-Suite buy-in to operate and grow a new business venture.
►Generated incremental revenue by creating the first college football experiential event, managing this multi-partner collaboration between CBS Sports, the SEC, universities, players and sponsors.
As Conde Nast’s Vice President of Agency and Partnerships, managing executive relationships across its 28 brands, I
►Drove 150% growth in video and programmatic sales by pivoting buyer perception from a “print-first” company to digital solutions leader.
►Grew total media agency digital revenue 30% by helping to create an upfront portfolio sales strategy across digital, mobile and video platforms.
As Co-founder & CEO for DIDiT, Inc., a mobile app providing context for the Experience Economy, I
►Built a thriving mobile property from the ground up, conceiving and securing $3M in seed funding to commence startup and build product.
►Created an influencer marketing program with athletes and TV celebrities while forming strategic content partnerships with Conde Nast, Time Inc., Hearst, Thrillist, CBS and Mashable.
As VEVO’s first Sales Director and a major contributor to its go-to-market strategy, I
►Built brand awareness and delivered millions in pre-launch revenue for this now leading all-premium music video provider.
►Drove over 35% of the company's total revenue through successful team leadership.
Described as a “rare leader” and “tireless networker who builds phenomenal relationships across all levels,” I ensure the growth and success of my people and organization. 
