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Defined | Connecting Classrooms to Careers through Deeper Learning | Icebreaker
Defined | Connecting Classrooms to Careers through Deeper Learning
Connecting Classrooms to Careers through Deeper Learning!
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definedlearning.com
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Candace Malone
•
3rd+
EXECUTIVE PROFILE: Strategic and innovative executive with deep expertise in digital marketing, e-commerce, partnership development, and advertising sales across B2B and B2C sectors. Proven track record of driving revenue growth, forging high-impact brand alliances, and delivering ROI through data-driven marketing solutions and cross-platform strategies. Over 20 years of leadership experience in media, entertainment, sports, STEM, and emerging sectors like Web3, AI, and cannabis. Recognized for building long-term strategic partnerships with Fortune 500 brands and top-tier agencies by creating integrated marketing platforms, branded content, and sponsorship programs that align with client goals. Adept at leading cross-functional teams, pitching compelling concepts, and navigating complex sales cycles in high-growth environments. 🔹 Career Highlights: ✅ Drove high-revenue brand campaigns for Hachette Filipacchi Media, Shape Magazine, Tribune Broadcasting (including Chicago Cubs and Bears), and Y&R NY. ✅ Led branded entertainment and sponsorship programs across media, entertainment, STEM education, and cannabis, securing top-tier partners. ✅ Created cross-platform marketing solutions that integrated storytelling, influencer engagement, and digital media to increase brand visibility and conversion. ✅ Pioneered Web3 and AI-powered marketing activations to future-proof brand strategy and audience engagement. ✅ Certified in Google Digital & E-commerce Marketing, SEO, SEM, Marketing Analytics; IBM AI in Business; Blockchain Council’s GenAI, ChatGPT, Blockchain, NFTs, and Metaverse. CONTACT: Candace.Malone@gmail.com
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